In an age when kids are inundated with screens, one dad came up with a way to reinvent what an audio player can be, and Storypod just may lead to smarter kids in the long haul.
Last year, Daniel Buelhoff was victoriously coming off of a year-long lymphoma treatment when he rediscovered some old German audio tapes from his youth. After firing up the cassette deck and realizing how much his 2-year-old daughter enjoyed listening, Buelhoff was inspired to create Storypod, an interactive podcast player for kids.
The Storypod platform includes the interactive audio player, 20 Crafties figurines, and more than 300 original and licensed bilingual stories, songs, books, and games.
To celebrate the public Kickstarter launch of Storypod, the Toy Insider caught up with Buelhoff to learn more about the project and how audio can be a healthier alternative for kids to be both educated and entertained in new and unexpected ways.
The Toy Insider: What makes Storypod different than other audio players geared toward kids?
Daniel Buelhoff: Storypod is a completely new, screen-free solution for children’s entertainment. The Storypod speaker combines an iconic cushy design with playful, exchangeable sleeves and a 360-degree audio experience. It was important to us to break new ground in terms of form, service, and design. The pentagonal design of the Storypod differs from standard smart speakers and is closely linked to the interactive elements. 360-degree sound is also an innovation in the children’s segment. Kids can gather with friends around the device and listen to an exciting story together, without being acoustically disadvantaged. Kids interact with Storypod by pressing buttons and engaging with our Crafties, RFID-equipped figurines that create a magical experience that is triggered by technology.
TI: Tell us a bit more about the Crafties — can you share more about what makes the characters eco-friendly?
DB: The knitted design aims to entice kids’ senses through a modern interpretation of a classic toy. It was important for us to process plastic only in those areas where it is absolutely necessary. We want to process as few raw fossil materials as possible, but we also didn’t want to develop a hard and sterile ‘block’ here. Thus, not only Storypod itself but also the Crafties are largely made of textile material. Most plastic toys are too cold and hard for us these days. We deliberately wanted to create an alternative here, which also helps us to create a new product DNA with high recognition value. The yarn is natural and non-acrylic.
TI: During the recent pandemic, many families have been spending more time together while others have been kept apart. How can Storypod connect families who aren’t physically present?
DB: For this particular scenario, we created the myCrafties where parents, as well as grandparents and other family members and close friends, can record their own stories and/or book-readings, so that little ones can always access them for replay. This is particularly great for bedtime stories where kids can listen to familiar voices of their family members that are not physically present.
TI: What is the most important thing that you’ve learned in the development and journey to bringing Storypod to market?
DB: When we started out with the project, we already suspected that screen exposure for young brains was not great, but we were surprised by the research we found.
JAMA Pediatrics, a peer-reviewed medical journal in the American Medical Association, found that more screen time means lower expressive language, less ability to rapidly name objects, and decreased literacy skills. They also discovered that more screen time causes physical changes to the brain — specifically, lower white matter integrity in the portion of the brain that directly impacts language and literacy skills. The American Academy of Pediatrics and World Health Organization recommend that kids under 18 months avoid all screen time aside from video chatting, and that kids under age 5 should be limited to 1 hour per day of high-quality programming.
This convinced us that the Storypod concept is needed in this screen-driven world. Imagination may just start with listening!
TI: What can families look forward to in the future for Storypod?
DB: On top of ever-growing access to more and more amazing original and licensed audio content, we have developed Storypod to be more than just a speaker.
We believe in its potential to be a new platform of audio-centric ‘edutainment’ paired with read-along books and additional devices such as smartpens, microphones for karaoke, voice modulation, self-recording, and much more.
Early adopters can preorder Storypod at a 50% discount versus retail by backing the project on Kickstarter through August 30. Storypod will ship to families this fall.
Great idea, but huge waste of time and money. There are just too many technical issues and trademark violations so the app is often not available or not working. The toys are cute, which was all my son was ultimately interested in anyway. Two small stuffies and a non working piece of junk for $100. I wish I’d skipped this one.
This product is a blatant rip-off of the German (big surprise that he claims to be “inspired” by German materials) product tonies- and it’s still inferior! My kids like fairytales but without any licensed content from their favorite characters on television, I don’t see this product getting used beyond an occasional bedtime story.
Great product. My kids have spent too much time on the iPad during this lockdown. I love the feature of being able to record grandparents and play them back anytime. With our grandparents out of the country this makes it easier for them to stay connected.
At my age, 55, some of the most treasured memories of my childhood are those of storytelling time with my grandma and aunt who lived together wherever I went on sleepovers. I was her “mi rey” (my king) as she used to call me… We had such a special relationship that I can only imagine if I was young today how much more contact and fun we would be having with an educational toy like this… Lucky for those grandparents who may have the advantage of Storypod today and what they will be able to do with their “kings and queens”… Will get mine when grandchildren time comes around… Great idea!
Looks like a great alternative to the “go to” kid solution my ipad. My kids are glued to it but it’s not really interactive and I don’t feel like they are learning anything. Looking forward to getting creative with this!