When the dust settled from Star Wars Celebration Orlando, both attendees and those who watched from afar (thanks to the live stream) were buzzing about the future of “a galaxy far, far away.” While the largest focus was pointed toward the December release of Director Rian Johnson’s Star Wars: The Last Jedi, some of the biggest news was the launch of the new, multi-platform Forces of Destiny initiative, along with the reveal of EA’s Battlefront II. Like The Force Awakens, Disney XD’s Star Wars Rebels, and the recent Rogue One: A Star Wars Story, these new pieces of the expanding Star Wars mythos place female characters at the front of the action—and the toy aisles, something that just a couple of years ago would’ve been hard to imagine.Lest we forget, in 2015 the #WheresRey? movement questioned a lack of gear for what was then the franchise’s biggest new hero. Now, if you want a Rey figure, doll, or costume, you can walk right into any big-box store and buy one.
Much like the way Mattel approached DC Super Hero Girls as “action dolls,” longtime Star Wars master toy licensee, Hasbro, has crafted its Forces of Destiny line to be “Adventure Figures.” They’re posable, articulated figures that bring kids together with a focus on the female heroes of the entire Star Wars universe—with characters from the films and TV series coming together. They’ll also have new stories told in animated form, along with books and more in the years ahead.
As a lifelong Star Wars fan who’s now a father raising two strong girls alongside a pretty awesome wife, it’s exciting to live in a time in which kids can have heroes of all kinds. Even though these stories technically took place “a long time ago, in a galaxy far, far away,” there’s no better time than the present—right here, right now—to be a Star Wars fan.