Get ready to squad up and squish in with the newest members of the Squishmallows family!
Jazwares and its Kellytoy subsidiary launched Squishville by Original Squishmallows, a new line of 2-inch mini-collectible plush characters. Kids can collect more than 150 colorful little characters by the end of this year. Additionally, kids can create their own Squishville world with collectible environments, playsets, vehicles, and accessories.
The initial range includes the Squishville Mystery Mini-Squishmallow with Fashion Item assortment with 24 styles to collect; Mini-Squishmallow with Vehicle (Planes, Cars, and Carriages); Mini-Squishmallow 4-Packs; Mystery Mini-Squishmallow 6-Packs; Mini-Squishmallow 2-Pack with Fashion assortment; Squishville Accessory Set Assortment; Squishville Play Scene Assortment; and the Squishville Fifi’s Cottage playset.
Squishville products are available now at Amazon and Hot Topic. Claire’s will begin stocking the line later this month followed by Walmart in April and Target in June.