What Do You Meme?’s Iconic Floats | Source: WDYM/The Toy Insider

What Do You Meme? is making a splash with the most famous resident of Bikini Bottom: SpongeBob Squarepants.

Thanks to a new deal between the growing game company and ViacomCBS, new products, including games and pool floats inspired by the absorbent Robert and other popular characters from Nickelodeon‘s SpongeBob Squarepants will be hitting stores across the U.S. and Canada this summer.

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SpongeBob, Patrick Star will appear as part of the Iconic Floats brand of inflatables and in several games set to be released under the core What Do You Meme? brand.

The plan right now is for all of the new goods to be available in time for the release of the feature film, SpongeBob SquarePants: Sponge On The Run.