Once upon a time, parents and kids ended every night with a sweet, bedtime story. Fast forward a few decades later, and we live in a world of gizmos and gadgets, and storytime may not be just as sacred as it once was. Luckily, Spin Master‘s latest partnership with Moonlite creator and mom Natalie Rebot may singlehandedly save bedtime stories.

Moonlite is a kid’s storybook projector that attaches to mobile phones and uses the flashlight of the phone to project story images onto the ceiling or wall. The software also features unique sound effects specific to each story to make the stories a true audio and visual experience. The initial prototype on Kickstarter surpassed its funding goals, and reached more than 40 million views on the product’s original video.

Since working with Spin Master, Moonlite developed partnerships with the best publishers in the biz, including HarperCollins, Randomhouse, Hachette, and Simon & Schuster to bring some of the most beloved titles to the platform, such as Goodnight Moon; Wherever You Go; Where is Baby’s Belly Button; Curious George; Chicka Chicka Boom Boom; and more.

Beginning November 5, Moonlite will be available in Target stores, and will even be featured in the “Children’s Best Sellers” section in its stores nationwide. Moonlite starter packs are available at retail, and the app is available for download in both the Apple Store and Google Play Store.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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