A popular PC game is about to come to life offline.
Spin Master is gearing up to become the global master toy licensee for League of Legends from Riot Games. It plans to produce action figures, roleplay toys, and playsets based on the game by the fall of next year.
League of Legends has been around for two decades and takes players on a mystical adventure where they battle their way to victory. Fans fall in love with the rich characters and unique worlds of the game. Spin Master hopes to appeal to this devoted fanbase with high-quality products that it believes will be cutting-edge and something all ages can enjoy.
“Spin Master is the perfect partner for the League of Legends franchise and together we have the opportunity to enhance our champions and their stories giving players the opportunity to go even deeper into the League of Legends universe,” said Christian Bayley, the director of brand management for consumer products at Riot Games.