Plush toys of SO SO Happy’s quirky characters teach kids that what makes them different, makes them special. The brand’s tagline, ‘Be Lucky…Spread Love…Live So So Happy!’ sums up what SO SO Happy is about: embracing individuality, being kind, and spreading the love. The company donates 10 percent of its proceeds to anti-bullying efforts and organizations which support kids in crisis. Regular and ‘beanie’ plush and other SO SO Happy products are available at www.toysrus.com and www.sosohappyonline.com as well as specialty stores.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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