Plush toys of SO SO Happy’s quirky characters teach kids that what makes them different, makes them special. The brand’s tagline, ‘Be Lucky…Spread Love…Live So So Happy!’ sums up what SO SO Happy is about: embracing individuality, being kind, and spreading the love. The company donates 10 percent of its proceeds to anti-bullying efforts and organizations which support kids in crisis. Regular and ‘beanie’ plush and other SO SO Happy products are available at www.toysrus.com and www.sosohappyonline.com as well as specialty stores.