The Skechers x Ryan’s World collection will launch this July. | Source: Toy Insider

If your kids are YouTube-obsessed, they are probably already huge fans of Ryan’s World.

The 9-year-old YouTube star already has multiple toy lines, a preschool series on Nickelodeon, and a video game. Now he’s entering the world of fashion with a Skechers x Ryan’s World footwear collection.

Ryan helped design the sneakers himself and the collection will launch in the U.S. this July. helped bring the collaboration to light, marking the first time a major shoe brand has offered a kidfluencer a global footwear deal.

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The Ryan’s World brand first launched in 2015 with a YouTube channel full of science experiments, animated adventures, toy unboxings, and videos that follow Ryan’s playful family. Keep your eyes peeled for more details on the footwear collection, coming this summer.