*In The Arms of An Angel starts playing by Sarah McLachlan*

Look at these sad little matted balls of fluff. They look like tiny little abandoned aliens, but in fact, these little guys have the potential to blossom into adorable furry friends, but only when kids rescue them.

*music intensifies*

Scruff-a-Luvs, from Moose Toys, are plush puppies, kitties,and bunnies that need kids help to get back on their feet. Each Scruff-a-Luv comes packaged as a ball of matted fur that needs some love and care.  Kids will wash, dry, and groom their Scuff-a-Luv to return them to their former glory as adorable pretend pets. Scruff-A-Luvs will feel so much more free once they’re all cleaned up and stretched out. 😃 Look at how healthy and happy they look:

They’re glowing! Scruff-a-Luvs are so happy to have a new home!

Once kids completely rescue their Scruff-a-Luv, they can give it a name and write it on the included name tag. They can then style their friend’s fur with the brush and hair clip—it’s just like adopting a real pet (without the mess). It also gives parents a chance to teach kids about pet rescue. Kids can rescue six different Scruffs in series one.

While parents may have to help with the washing and drying of kids’ new FFF (furry friend forever), the process is a one-of-a-kind reveal unlike any other. Kids will love tending to their new pet, and grooming them back to health. Plus, showering them with endless love is a major plus! Kids will know what color Scruff-a-Luv they are getting, but the breed is a total surprise. The bunny is the rarest Scruff of them all, so kids will be thrilled if they are lucky enough to find one!

This new incredibly cute plush line is a win-win-win: Kids will get a new friend, a Scruff-a-Luv will finally get a home, and parents don’t have to worry about this pet pooping on the carpet! Rescue a Scruff-a-Luv STAT.