Limited-Edition Holiday Reindeer | Source: Schleich

Schleich is asking kids one big, important question this holiday season: “Do reindeer always have to look the same?”

After receiving thousands of videos and coloring sheets from kids featuring different interpretations of reindeers, Schleich has incorporated those responses into a holiday video to show how storytelling and imagination bring people together. The responses show that there is a beauty in being unique and that we should all embrace our differences.

Kids can continue to share their reindeer coloring sheets through Dec. 16 for a chance to have their reindeer made into a Schleich character (click here for more info). 

Related: 12 Advent Calendars Full of Toys to Make Holiday Countdowns Even More Exciting

Schleich is also partnering with Jim Jacob, AKA Mr. Jim of the HEYMRJIM Podcast Network, for an audio story featuring Stripes, a reindeer with striped antlers and a colorful nose who wants to fulfill his dream despite his differences. The story is available in two episodes with part one and part two. Kids can also watch Mr. Jim tell his story in an animated video on Schleich’s YouTube channel

Limited-Edition Holiday Reindeer | Source: Schleich

There are two Limited-Edition Holiday Reindeers with festive striped antlers and colored noses available on schleich-s.com for $12.99 each in red or green color schemes. Get them now before they return to the North Pole!

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

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