The magic of the holiday season is still alive and well, even if we have to celebrate virtually this year.

Roblox is spreading cheer with a holiday-themed, in-game block party in collaboration with iD Tech, featuring gingerbread houses, hot cocoa, nighttime drives through a lit-up neighborhood, collectible gifts, and the world’s largest virtual snowball fight.

The festive update is available now and the snowball fight event will kick off on Dec. 26 at 4:00 p.m. EST, breaking the previous record of 8,500 participants. Roblox will also host nightly virtual fireworks and a special grand finale fireworks show on Dec. 31 at midnight across all time zones globally to ring in the new year.

Related: New Roblox Collectibles Will Top Kids’ Wishlists this Year

Kids ages 7 and up can sign up for the block party for free, and iD Tech is also offering premium tickets for $10 and VIP tickets for $15. The premium tickets include $100 off an online private lesson and the VIP tickets include exclusive in-game extras and a complimentary, one-on-one iD Tech online private lesson (a $75 value). iD Tech is donating all proceeds from ticket sales to the Lindsey Vonn Foundation, which offers mentorship, scholarship, and enrichment programs to empower future generations.

The holiday block party update will end on Jan. 3. Kids can RSVP to join now at learn.idtech.com/holiday.

About the author

Jackie Cucco

Jackie Cucco

Jackie Cucco was a Senior Editor of The Toy Book, The Toy Insider, and The Pop Insider. She covered toy trends, pop culture, and entertainment news, and made appearances on national and regional outlets, including CBS, WPIX, News 12, and more. Jackie spends her time watching horror movies and working her way through every Stephen King novel out there.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube