RedwoodVentures LLC expands global distribution of its collectible line Smooshy Mushy to Toys “R” Us stores across the U.S.
The line of scented, slow rise collectible pets come in a variety of food themes, and each is packaged with a smaller, collectible squishy “bestie.” The Smooshy Mushy line is made of tactile, ultra-soft material with a slow-rising action after being compressed.
The line was introduced late last year, and until now was only available at Walmart stores in the U.S. and Canada. The brand has quickly developed a social media following, including a network of hundreds of YouTubers totaling more than 50 million subscribers.
Demand for Smooshy Mushy is expected to accelerate with additional availability at Toys “R” Us.
RedwoodVentures LLC manufactures and distributes Smooshy Mushy in partnership with Olo Industries LLC.
