The toys that will be on everybody’s shopping list this holiday season made their debut at Toy Fair New York at the Javits Center this past weekend. Toy Insider Editor-in-Chief  Marissa DiBartolo showed New York’s PIX 11 News around the show floor and demoed some great new toys. For more on the items featured in this segment, check out the product notes below.



  • Kids can sparkle along with their Shimmer Stars furry friend.
  • Using the Shimmerizer tool, kids can decorate their Shimmer Star plush’s silky fur and their own hair with sparkles.
  • Kids will place the shimmer on the star, use the Shimmerizer to pick it up, and then, press the button on a patch of fur to add the shimmer.
  • The star-shaped Shimmerizer tool stores more than 200 shimmers in different shapes and colors.
  • The set includes a Twinsie Headband and assorted fashion and hair accessories to match the Shimmer Star plush.
  • Ages: 4+
  • MSRP: $19.99
  • Available: Fall 2019


  • Kids watch their dolls bloom right before their eyes.
  • When they add a few drops of water onto the “seeds,” they will watch as their Blume doll starts to grow out of her flower pot.
  • The doll’s unique hairstyle will emerge as it blooms.
  • Kids can collect 22 dolls from the first collection, which includes “adorable,” “rare,” “super rare,” and one “mystical” doll.
  • Each doll comes with a trendy hairstyle, mix and match outfits, handbags, mini friends, and sticker books.
  • Ages: 5+
  • MSRP: $9.99
  • Available: All major retailers


  • Move to the music with Pinkfong’s fun and dynamic Baby Shark dancing doll!
  • Watch it dance to the Baby Shark song, the global sensation with over 2 billion views.
  • Tap its head or clap and watch it move and make sounds.
  • Call its name “Baby Shark” for a fun reaction.
  • Ages: 3+
  • MSRP: $29.99


  • Razor’s Last Mile Electric Mobility Scooter.
  • The Razor UB1 gives you seated urban mobility, featuring compact power to get around town.
  • The UB1 is foldable, compact and lightweight, making it ideal for work, travel, school or just everyday adventure and fun!
  • Can travel speeds up to 12 mph and have a run time of 40 minutes of continuous use.
  • Ages: 14+
  • MSRP: $449
  • Available: Summer/Fall 2019


  • Build your own adorable robotic pet hedgehog!
  • With the 172 building pieces in this kit, you can assemble a real robot that looks like a cute hedgehog.
  • The robot has a built-in sound sensor and is programmed to react to different sounds.
  • After you build it, you can play with it by making different sounds and watching it tumble, roll, spin around, bristle its spines, and scurry around.
  • Clap once, and the hedgehog will roll into a ball and tumble backwards.
  • Clap multiple times, and the hedgehog will count your claps and tumble as many times as you instructed with your claps.
  • Kids can also get the hedgehog to bristle its spines and act in a playful way with different patterns of claps.
  • The hedgehog’s eyes light up with LEDs.
  • By building the robot, kids will gain experience in the inner mechanical workings that enable the robot to move how it does.
  • They will learn about gears, motors, sound sensors, LEDs, and the other components of these funny little pet.
  • Ages: 7+
  • MSRP: $39.95
  • Available: Summer 2019