Toy Insider Editor-in-Chief Marissa Silva joined New York’s PIX 11 at the Toy Insider’s Holiday of Play event in New York to give a sneak peek at the year’s hottest new toys. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.
AIRTITANS JURASSIC WORLD MASSIVE ATTACK T. REX R/C
This inflatable beast is more than 6 feet long and fully inflates in 20 seconds. Kids can make her move with 2.4 GHz, full-function controls and trigger the attack mode in which the dinosaur stomps, thrashes, and spins.
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COCOMELON BOO BOO JJ DOLL
JJ expresses where he's hurt on his head, elbow, knee, or foot, and kids can heal the light-up injured areas with the bandage case. JJ cries, giggles, and plays a clip of “The Boo Boo Song.”
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SQUISHMALLOWS 16-INCH BUDDY SQUAD
Kids can collect a growing assortment of ultra-soft, 16-inch plush characters, each with its own name and unique personality. Squishmallows have a unique texture and form factor and new characters join the Squad each month.
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MAGIC MIXIES MAGICAL CRYSTAL BALL
Use the light-up magic wand and say the magic words to make the crystal ball fill with mist, which clears to reveal an interactive, fortune-telling Magic Mixie. Features more than 80 lights, sounds, and reactions.
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RUBIK’S PHANTOM
Adding an additional challenge to the 3×3 Cube, the Rubik's Phantom features innovative thermochromic technology to temporarily reveal the tile color. The added innovation improves kid's cognitive memory, muscle memory, fine motor, and problem-solving skills in a fun and challenging way.
