BriteBrush Sesame Street Elmo Toothbrush | Source: Playmonster

Brushing kids’ teeth can be a chore sometimes, but BriteBrush and Elmo are ready to help make it a lot more fun.

Playmonster is launching an Elmo addition of the BriteBrush interactive toothbrush, guaranteed to create big smiles with an evolved sonic vibration technology. BriteBrush uses music and games to coach kids to brush their teeth correctly by turning it into a fun activity. Elmo’s voice will guide them along, encouraging them to brush longer with the help of silly sounds and songs, such as “Brushy Brush” from Sesame Street, to keep kids on track while they brush — when they’re not singing along, of course.

Source: Playmonster

BriteBrush uses no apps or mobile devices. It teaches kids to brush using dentist-recommended methods, smart brushing sensors, side change recognition, and even a parent check light that adults can use to confirm if their kids brushed correctly. After brushing, the toothbrush provides feedback and can even give out star rewards for a job well done.

Related: Imagination Blooms with New ‘Sesame Street’ Episodes in April

Through the use of silly sounds, music, games, and more, Elmo really encourages kids to build healthy habits and love the process of brushing their teeth. The new toothbrush includes two soft brush heads that will be gentle on kids’ teeth and gums. The Elmo BriteBrush is available at Amazon and Walmart for $19.99.