Paw Patrol Toys Are Finally Here!


PawPatrolHERO.lowPaw Patrol has been somewhat of an “underground” favorite new show with preschoolers. Lena, The Toy Insider Kid, says all the kids in her class watch the show, which airs every weekday on Nickelodeon in the U.S. The background: When trouble strikes Adventure Bay, these heroic pups are there to save the day, while learning lessons about friendship, safety, and teamwork.

This summer, Spin Master will roll out the very first Paw Patrol toys, and Lena and I were lucky enough to be among the first to play with them! After asking me 100 times if she could keep the toys while I removed them from their packaging, we got down to business. FYI, the packaging is parent-friendly. Most of the figures are simply held in with twist ties, and the vehicle packaging requires a simple twist and release to get them free.

The Paw Patrol Racers are simple free-wheeling vehicles that are available at a very affordable price. They are great for the youngest Paw Patrol fans (safe for kids ages 2 and up) and allow kids to create their own adventures using their imagination.

In every episode of Paw Patrol, the pups save the day with cool gadgets that pop out of their backpacks. Each of the Action Pack Pup with Badge figures have a push-button transforming backpack and a snap-on role-play badge for kids to wear. Lena wanted to wear all five badges, which you can see in the demo videos below.

Every Paw Patrol pup has a signature vehicle, such as Chase with his police car, and Marshall with his fire truck. Each comes with an articulated figure, which Lena thought was very important for playing with these vehicles. Each one also comes with an accessory, such as traffic cones or a moving ladder.

I predict that Paw Patrol On-a-Roll Marshall will be a favorite among Paw Patrol fans. When Marshall is placed in the driver’s seat, the trick propels forward with siren sounds and phrases from the show.

Another fan favorite will be the Real Talking Marshall plush. He stands 11 inches tall and says phrases from the show when you squeeze his sides or press his badge. His badge also lights up. Real Talking Chase will be available this fall.

Additional products will also be available from Spin Master, including soft 8-inch Pup Pals with embroidered eyes. Lena can’t wait to snuggle with them! “Then I’ll be the luckiest girl ever!”

PAW Patrol Pup Pals Skye.lowOverall, Lena loved playing with this line. Her main concern is that there are not enough toys based on Skye, the female pup. Hopefully the line will expand with more Skye toys down the road!

These products and more from Spin Master will be on display at The Big Toy Book’s Sweet Suite 14 event in New York City on July 17. Part of Blogger Bash, a two-day conference connecting bloggers and brands nationwide, Sweet Suite will feature the hottest toys and games for the upcoming holiday season. Visit for more info, and follow the conversation on Twitter!




19 Responses to “Paw Patrol Toys Are Finally Here!”

    • If someone can get me skye, I can get every other pup!!! Please help, skye has disappeared off the planet and my toddler desperately wants her.

  1. Janet Learmonth

    My granddaughter loves Paw Patrol, and I’ve been trying to find the various characters for her collection. She engages in amazing imaginative play stories and adventures with these characters. Earlier in the year when trying to find Skye and seeing that Skye is missing from all of the printed tee-shirts, clothing etc., I lambasted Target and Toys R Us for sexism. They protested of course. But the whole line in all the stores is marketed as a “boys” toy. Such rubbish!!

  2. I too am frustrated! My 3 yr old twins LOVE this show. We managed to find all of the rescue racers EXCEPT Skye and she is sold out everywhere! Naturally, she is my daughters favorite. I am really hoping to find her before xmas. If someone should find it, please pick me up one. I am in CT but will pay to ship it to me. Thanks.

  3. The paw patrol control tower is a disappointment. Poorly crafted and overpriced. The slide falls off daily, parts do not snap in properly. How sad.

  4. I am trying to find Paw Patrol birthday plates, cups and napkins – with the paw patrol characters – no where to be found. Kids have fallen in love with this show and can hardly find any Paw Patrol merchandise for birthdays. 🙁

  5. I tried the Nickelodeon Store figuring they would have better morals, and possibly some of the hard to find products at retail prices. How dumb of me to even ponder that thought. Nickelodeon is asking $40 for the functional Skye figure. (No helicopter) I was able to find all the other functional figures at Wal Mart for $6.99. Thanks Nickelodeon, I see your shareholders are also more important than the children or the rest of us.

  6. Have you seen the announcement of a new pup coming in November? As if finding Skye wasn’t already a pain in the arse, which I don’t feel is an accident, but rather a marketing ploy to yet again screw the consumer and line the pockets of Nickelodeon and Spin Master Toys. Now, as with every holiday, they will release yet another pup at a limited supply to make us all scramble again for our kids. It has gotten out of control with greed. I would even go sofar as to say that Nickelodeon and Spin Master are behaving Iin a sexist manner by making all the male pups readily available, and making Skye nearly impossible to get. Who wants to bet the new pup will be male. Aren’t all the little girls out there allowed to have their hero pup?

  7. Both of my children love Paw Patrol! My daughter is 2 and my son is 4. I was able to get all of the toys EXCEPT Skye! And of course, we purchased the Lookout. I had to resort in buying my daughter the plush Skye toy. You can’t even buy Skye with the pack of 3! Why are they treating Skye this way?! I check Target, Walmart and Amazon on a weekly basis. I even call around Target in different states and to no avail! I hope something becomes available by the time Thanksgiving rolls around:-)

  8. Valerie

    It is terrible how they have only three of the characters but the others are MIA. My son is 6 and he LOVES Paw Patrol. It is now August and they are no where to be found and its awful. I saw online for a combo of Ryder Zuma and Rocky for $45.00. Its insane!! The Skye one was $22.00 by itself. Hard to believe(not really) how the company and greed drove up the price. I REFUSE to spend that kind of money we can wait.

  9. Grandma (from Boston)

    It’s really sad when such a great line of toys falls victim to greed. Paw Patrol toys are not available anywhere (at face value) because they have been bought up by people looking to sell them online for huge profits. Retailers like Toys r Us have nothing in stock and will not create wait lists. So, unless a parent or grandparent is willing to pay greed-driven prices, their little ones will not get these toys.

    • I completely agree. I live in VA my mom in NY. Every sat and thurs I run to toys r us, since those are the days the trucks arrive. It’s been 2 months and I can’t find skye, and now any of the other pups with the cars. I saw a skye and helicopter go for 200 on ebay!! It’s a 13.99 toy!

      • Courtney

        Nick jr has skye in stock . Just bought it online and it funnels through amazon. Try the nick jr website

  10. melissa

    So excited…waiting for it to all come out my son is 3 an that’s all he talks about everywhere we go he makes me stop an pick the pups up an take to the lookout he is obsessed im telling yahoo but its cute an I love it


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