Party City to Launch Toy City Pop-Up Stores

While we still mourn the end of the Toys “R” Us era, Party City is helping us to stay alive.

Party City Holdco Inc. will expand its temporary store offerings with the launch of approximately 50 new Toy City pop-up stores. The temporary Toy City stores will launch alongside its Halloween City pop-up stores in a variety of locations nationwide.

The co-located Toy City pop-ups alongside Halloween City locations will make shopping a breeze for parents, with an integrated shopping and checkout experience. The Toy City pop-up stores will open in September in conjunction with Party City’s Halloween City openings, and operate through the holiday season.

More good news—Party City will also test an expansion of its online assortment of toy offerings, providing a broader range of toy products for kids and parents to choose from.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.