Party City Holdco Inc. will expand its temporary store offerings with the launch of approximately 50 new Toy City pop-up stores. The temporary Toy City stores will launch alongside its Halloween City pop-up stores in a variety of locations nationwide.
The co-located Toy City pop-ups alongside Halloween City locations will make shopping a breeze for parents, with an integrated shopping and checkout experience. The Toy City pop-up stores will open in September in conjunction with Party City’s Halloween City openings, and operate through the holiday season.
More good news—Party City will also test an expansion of its online assortment of toy offerings, providing a broader range of toy products for kids and parents to choose from.