The Orijin Bees dolls | Source: Orijin Bees

Now more than ever, parents are realizing the importance of representation on toy shelves. Orijin Bees is a line of dolls that celebrate the beauty of diversity and are available now at Target.

Melissa Orijin and her daughter, Esi, founded the company to create dolls that represent black and brown girls. Melissa was inspired by her daughter to create the line because she found the options of dolls that look like her lacking. Orijin Bees reflect the world around them and are also inspired by the family’s African heritage.

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The collection of dolls features various skin tones and different types of textured, curly hair. The line was included in Oprah’s Favorite Things list this year and is a finalist for the Doll of the Year category in the Toy of the Year awards. Orijin Bees also participates in a Get-one-Gift-One campaign in which for every purchase, dolls are donated to those who can’t afford one.

Orijin Bees are inspired by real kids to make playtime more representative of the real world. Find the brand on Target shelves and at orijinbees.com. Parents can also get 30% off orders of $99 and more on the Orijin Bees’ website from Nov. 26-29 with the code BABYBEEFRIDAY.