Smooshy Mushy—you know them, you love them, and you can now have them in baby form!

This week, RedwoodVentures LLC, in partnership with OLO industries LLC, launched its Smooshy Mushy Baby line. The new collection features collectible, scented, slow-rising characters from the Smooshy Mushy line.

The new Smooshy Mushy Baby bottle with disappearing milk includes a Smooshy Mushy Baby, a “plushie” friend, a tiny baby bottle, blingy ball chains, a name tag, a sticker, and a collector poster that doubles as a birth certificate. The line includes waves of collectible characters, each with different hair colors, themes, and accessories.

Smooshy Mushy Baby is available worldwide and at Target, Walmart, and other retailers in the U.S.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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