Cartoon Network Enterprises will offer an extensive line-up of new products this year.
New licensing partners will be introduced throughout the year for the upcoming 20th anniversary of Cartoon Network’s The Powerpuff Girls, the network’s No. 1 global franchise, leading boys action brand Ben 10, and Adventure Time, Steven Universe, and We Bare Bears.
Cartoon Network debuted a fresh take on the 10 animated series in the U.S. last year. Ben’s newly Omni-Enhanced aliens debut in season 2 premiering Monday, Feb. 19.
Global master toy partner for Ben 10, Playmates Toys, will expand its toy line this year to include an all new assortment of action figures, feature-driven deluxe figures, Omnitrix-inspired role play, and more. Rubies is launching an assortment of Ben 10 dress up and role play outfits this fall across all channels. Ben 10 Halloween costumes and accessories will also be available at specialty Halloween retailers and online in August. Toy Factory will introduce a new collection of Ben 10 plush toys in March for outdoor and traveling amusement venues, as well as family entertainment centers.
The Powerpuff Girls celebrates its 20th anniversary this year, which will include a global rollout of new episodes, events, and products that will continue into 2019. New licensing partners for The Powerpuff Girls include The LEGO Group will for new building sets featuring Blossom, Bubbles, and Buttercup.
Cartoon Network will also expand the licensing programs around its brands We Bare Bears, Steven Universe and Adventure Time. New partners include Monogram Direct for We Bare Bears 3-D Foam Key Ring Blind Bags; Tastemakers LLC for Steven Universe Micro Pozers Series 1, the first toy in the new category of Tactile Collectibles; and Kidrobot for a line of Adventure Time items, including Adventure Time Fresh 2 Death Mini Series and BMO Medium Figure.