Ready for a little holiday cheer?

This Saturday, independent toy stores across the country will officially kick off the holiday shopping season during the American Specialty Toy Retailing Association’s (ASTRA) Neighborhood Toy Store Day.

It’s no secret that this year is a little bit different, but thousands of independent retailers are ready to celebrate and serve their communities by helping families to choose the perfect gifts for every kid. Families are encouraged to shop local during this season as independent toy stores open their doors to offer special deals, in-store events, and curated selections of great toys and games that range from mainstream items to some stellar picks from smaller companies that aren’t yet household names.

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Visit the ASTRA website to find a participating neighborhood toy store near you.

Check out our list of helpful tips for holiday toy shopping during the pandemic and be sure to consult our 15th Annual Holiday Gift Guide for a list of hot holiday toys to look out for while shopping on Neighborhood Toy Store Day!