Well, the cat’s out of the bag… Or, should we say, the Shopkins out of the bag!

Moose Toys’ Shopkins brand launched a new product line through an exclusive promotion inspired by its fans, where more than 6,000 kids entered the competition for a chance to receive a secret delivery.

Through the promotion, 1,000 lucky fans worldwide were randomly selected to be the first EVER to receive a Lil’ Secrets play set. The chosen fans were encouraged to unbox it on May 23 and share it on social media with #SPKFansFirst. Since May 23, more than 600 unique pieces of content have been uploaded to social media. This sizzle reel features nearly 300,000 individuals on Facebook alone!

Shopkins Lil’ Secrets is available for pre-sale on Amazon, and will be available at all major retailers beginning August 1.