NERF’s new mascot Murph inspires action-packed play. | Source: Hasbro

It’s Murph or nothin with NERF’s first-ever official mascot!

Hasbro is expanding the NERF team with the brand’s first mascot: Murph. Made entirely of NERF foam darts from head to toe, Murph personifies the playful spirit that kids can unleash through NERF. Murphy is a natural athlete, an expert at surprise NERF Super Soaker ambushes, and a fantastic trick shooter with any NERF blaster.

Hasbro’s new NERF mascot, Murph, plays with the NERF Super Soaker Hydro Frenzy Blaster. | Source: Hasbro

Hasbro is placing Murph in the center of NERF’s new campaign launching this summer to drive the new brand mnemonic: “Unleash the Play in You.” The campaign encourages families to get up and get active with NERF and Murph to create memories that will last a lifetime. 

Related: A New NERF Dart Blaster Joins the DinoSquad

During the multi-year campaign, fans will begin to see Murph appear more and more, including in stores where NERF toys are available, pop-up surprise moments, and on social media. Stay tuned for Murph’s next moves on NERF’s official social media channels on TikTok, Instagram, Facebook, and YouTube.