Sanrio is partnering with Mattel to produce an adorable line of toys and accessories just in time for the holidays featuring some of the most iconic and beloved characters, including Hello Kitty, My Melody, and Badtz-Maru.

The diverse collection has something for Sanrio fans of all ages, including surprise toys, playsets, dolls, stationery, and more. Highlights include the Sanrio Double Dippers Collectible sets that come with a Hello Kitty figure, a hat accessory, and a cake or donut accessory. Try your luck with the Sanrio Surprise Stampers and get your hands on all eight collectibles that act as a self-stamper, a pencil topper, and a keychain. 

Related: Get a Helping Hand from Hello Kitty in this Tamagotchi Mash-Up

Also available are Hello Kitty and Friends Minis Playsets that feature Hello Kitty and her friends enjoying burgers at a diner, attending a tea party, lounging at the beach, and having fun at a carnival. There is also a Hello Kitty plush toy and three stylish dolls, featuring characters Éclair, Stylie, and Jazzlyn. 

The Sanrio x Mattel collection is launching today at Walmart and Amazon, ranging from $3.99-19.99. 

About the author

Julia Fields

Julia Fields

Julia is an Editorial Intern at the Toy Insider, the Toy Book and the Pop Insider and is excited to start immersing herself in the toy industry through a journalistic background. Familiar with fandoms since her Tumblr days, Julia can constantly be found wistfully thinking about celebrity gossip, the Chrises of the MCU, outlandish conspiracy theories, and really good coffee.

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