CookieSwirlC

One of this year’s hottest trends in play is showing no signs of slowing down!

As Seen on YouTube continues to bring digital personalities from the screen into the toy aisles, and the latest to make the jump is CookieSwirlC. Mattel collaborated with the popular YouTuber on a new collection of dolls that will launch next month, exclusively at Walmart. The line includes the Lotta Looks collection and the CookieSwirlC Barbie doll and play set.

The CookieSwirlC Lotta Looks collection is inspired by social trends and features mix-and-match, plug-and-play pieces that kids can use to create more than 100 moods and looks. In addition to a host of clothing options and accessories, the dolls include interchangeable facial pieces that can be used to transform each character’s expression. Characters include Rainbow Sugar Rush, Candy Cub, and Chocolate Chip Chill. Additional Mood Pack accessory sets are sold separately.

The CookieSwirlC Barbie doll and play set brings the YouTuber to life as one of Barbie’s friends — complete with a branded T-shirt and her dogs. The included play set includes a work station with everything a YouTuber needs, including a pretend camera, laptop, and smartphone, along with three mystery boxes each with a unique surprise. The set also includes three diorama scenes to use as a stage to present stories as kids pretend to be a digital content creator.

Mattel’s CookieSwirlC Lotta Looks collection is expected to ship on or about Dec. 11, while the CookieSwirlC Barbie is hitting stores now.

In recent months, the As Seen On YouTube trend has grown with toys from Ryan’s World, Tic Tac Toy, Ninja, Baby Shark, FGTeeV, and others hitting toy departments across the country.