Have to tried to buy a puzzle lately?

If so, you may have noticed that they’re hard to come by at a fair price, and the reason is surprising: the spread of COVID-19 has created a sales boom for traditional puzzles and games as families spend more time together.

Arizona-based MasterPieces kicked off its 25th anniversary by debuting its largest assortment of all-new puzzles, which were ready for a spring launch. Like others in the space, the company was surprised by the unexpected surge in sales, but the spring products were already ready for shipment when demand began this month.

“I’m pleased that we have been able to be a resource for families during this time,” says David Rolls, president of MasterPieces Inc.


The company’s digital storefront is open and offering direct shipping to consumers across the country. The Indiana warehouse is experiencing extended lead times due to COVID-19, but updates are available on the MasterPieces website.

The MasterPieces range includes The Right Fit labeling on many of its puzzles to ensure that parents buy puzzles that are appropriate for kids’ age and skill level.

“Puzzles can be a great learning tool for children in critical thinking and hand-eye coordination, but if they aren’t the right level of challenge for the child’s age, it can be frustrating instead of fun,” Rolls says. “We’ve freed consumers from the guesswork when picking out a puzzle for kids.”

This year’s MasterPieces puzzle collection includes a large range of new designs that have been added across original and licensed lines.