L.O.L. Surprise! O.M.G. Fierce Dolls | Source: MGA Entertainment/the Toy Insider

It’s going to be a L.O.L. Surprise!-filled summer, starting with new dolls and pop-up experiences for fans.

To celebrate six years of L.O.L. Surprise! dolls, MGA Entertainment is launching a “fierce” collection of dolls full of new looks and even more confidence. The L.O.L. Surprise! O.M.G. Fierce collection features a four-character collection of collector-quality dolls that includes fan-favorite characters Royal Bee, Lady Diva, Swag, and Neonlicious. These collectible dolls are taller in height with new faces, body sculpts, color-coordinated hair styles, and outfits, with plenty of surprises in store. 

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The dolls are sharing the celebration of their fierceness with a three-city, ticketed pop-up tour that invites fans to “find their fierce” as they shop in an immersive retail experience. Visitors can take part in confidence-building activities that involve music, art, fashion, glam stations, one-of-a-kind photo opportunities, and a chance to win prizes through a raffle. Fans can progress through the event, participating in activities that are designed to increase confidence and overall fierceness.

The empowering tour will first hit Los Angeles between July 8-10, continuing in Chicago from July 15-16, followed by a Philadelphia run from July 22-23. Tickets to the events are on sale now for $10 here. The L.O.L. Surprise! O.M.G. Fierce dolls will launch at major retailers for $36.99 each starting on July 7.