LEGO’s Build & Talk series helps facilitate important conversations about online safety with kids. | Source: The LEGO Group

It’s time to build up important conversations!

The LEGO Group expanded its range of tools designed to help families have conversations about digital safety, privacy, and wellbeing, after new research found only one in six parents said their child had confided in them when something bad happened online. 

The Build & Talk series helps parents and caregivers have meaningful conversations with kids ages 7-11 around online topics that may be challenging to talk about, but are important to know. The latest activity pack focuses on two of the biggest concerns for parents when it comes to keeping their children safe online: privacy and safe sharing.  

In the new story-style adventure, digital explorer and creaturologist Ida Switchditonandoff takes families on a journey through the online world in search of an imaginary LEGO creature that loves to share. As parents read out the story, children are inspired to have fun building their own Oversharer with LEGO bricks. Grownups can then use a number of simple talking points to start a conversation with kids about topics like making good passwords and keeping personal data secure.  

The newest series in LEGO’s Build & Talk series focuses on privacy and safe sharing. | Source: The LEGO Group

The new online privacy and sharing Build & Talk activity pack has been developed in line with a digital competency framework pioneered by the LEGO Group’s partner, the DQ Institute, a think tank on digital citizenship and kids’ online safety. It is the latest addition to a series of activity packs designed to help kids learn vital digital literacy skills and explore the positive and negative aspects of life online.   

Related: Teach Your Kids About Internet Safety with LEGO

Each pack encourages parents and kids to build characters from LEGO bricks they have at home and use play and conversation prompts to talk about important digital safety topics such as cyberbullying and managing screen time.   

The new activity pack can be downloaded free of charge along with the other Build & Talk activities at