Toy Insider’s Chief Toy Officer Laurie Schacht stopped by ABC News Digital to show off last-minute stocking stuffers and gifts for under $20. For more on the items featured in this segment, check out the product notes below.


  • With a little sweet magic and infinite imagination, decadent desserts transform into princesses with every Cupcake Surprise!
  • Every princess doll will be the belle of the ball and all the bakeries of the land in her sparkly gown and decorative bonnet, or indulge in a sugary treat and serve these charming cupcakes fresh from the oven.
  • Expect endless playtime and never-ending wonderment in each Cupcake Surprise – discover deliciously scented fragrances with every doll!
  • Whether in the bakery, kitchen, or castle, the sweet-smelling 2-in-1 toy will surely inspire imaginative play.
  • Each doll comes with her own styling hairbrush.
  • Packaged in new and different styles with six available scents: strawberry, vanilla, grape, chocolate, lemon, and peanut butter.
  • Ages: 3+
  • MSRP: $9.99 each
  • Available: Amazon, specialty stores  


  • These play sets (sold separately) are scaled to fit the baby Calico Critter figures
  • Each set comes with one baby Calico Critter and a playset
  • Take a spin around the tracks in a train that moves, or have adventures in a treehouse (with a slide and swing)
  • Age: 3+
  • MSRP: $17.95 each
  • Available: Amazon, Barnes & Noble, specialty


  • Shimmeez are sparkly, shimmery, two-toned sequin plush.
  • They come in three sizes ranging from a backpack clip to an 8-inch and 14-inch plush.
  • When you run your hand over the shimmering sequins, the color changes for a magical effect.
  • Kids can create their own patterns and designs among the sequins.
  • Age: 6+
  • MSRP: Backpack Clip $3.99
  • Available: Walmart Target, specialty stores


  • ALEX DIY Do Dats will have your friends asking, how did you DO Dat?
  • Kids can make an adorable and unique dangling character to hang with the included 25 beads and accessories!
  • Mix and match the beaded parts with other Do Dats characters.
  • Each Do Dat hangs from anywhere with the included lobster clasp and has special beads that allow her to hold hands with her friends.
  • She also comes with a mystery bead as a creative surprise, a two-piece body frame, and instructions.
  • Do Dats are available in six different characters, each with an original personality and look: Sprinkles, Burgadette, Punky, Gloria, Celeste, and Unie.
  • Ages: 6+
  • MSRP: $9.99
  • Available: Party City, Toy City,


  • Silly Squeaks are collectible musical pets, each with five interactive songs and 16 surprise silly sounds.
  • Kids can press their backs to play music or press their faces to hear them sing.
  • There are eight characters to collect in series one, each with its own musical genre and unique personality.
  • Play along with a pre-programmed songs (Play Mode A), or play your own song using the full musical scale (each Silly has its own note – Play Mode B)
  • Addicting, soft, tactile feel.
  • Age: 3+
  • MSRP: $9.99
  • Available: Target, Walmart, Amazon


  • Cinco Linko is a super-simple five-in-a-row tile game that you can clip to your bag and play on the go, no matter where you’re headed.  
  • With no game board required, any flat surface can be your playing field
  • Just choose a color, grab your stack, and take turns laying down tiles side-by-side until someone manages to get five-in-a-row of their color, either horizontally, vertically or diagonally.
  • Run out of tiles? Well, that just means you’ll have to pick up the ones you’ve already placed and reposition them one by one until you manage to sneak your line of five past the other players.
  • Cinco Linko comes with 60 tiles (15 pink, 15 yellow, 15 green, 15 orange). The tiles stack easily onto four included racks that clip together to keep the game together on the go.
  • 2-4 Players
  • Age: 8+
  • MSRP: $9.99
  • Available: Walmart


  • This unicorn figurine is decorated with rhinestones
  • Stands at 6.3 inches
  • Part of the bayala franchise
  • Age:  5-12
  • MSRP: $8.99
  • Available: Amazon, Tractor Supply Company


  • Each Fi?ures blind bag includes a mystery Playmobil figure, which comes disassembled.
  • Bags are available in pink (female figures) or black (male figures.
  • Each color contains one of 12 different figures and includes a collector’s guide.
  • Ages: 5+
  • MSRP: $2.99
  • Available: Walmart


  • Jada takes iconic Hollywood film and television vehicles from both the past and present and brings them to life with four-wheeled, metal die-cast replicas.
  • Each vehicle features a die-cast body and rubber tires and is a must have in any pop culture collection.
  • The line features cars from popular entertainment franchises including Transformers, Marvel, and DC.
  • Each vehicle features an opening hood, doors, and trunk.
  • All of the 1:24 scale collectibles feature exterior styling directly from the movies.
  • Ages: 8+
  • MSRP: $19.99
  • Available: Amazon, Target


  • Zookiez are the collectible plush toy that have flexible hands and feet… easily hang them onto anything and bring them along with you knowing that they will stay in one place.
  • Zookiez toys are perfect as bracelets, for clipping onto your bed at night, or even to bring in the car with you! They can just hold onto nearly any surface and keep clinging on for a very long time. Until you move them from their position, they are quite happy to hang out and enjoy time with you!
  • Zookiez not only keep in one place but they are extremely soft.
  • Age: 3+
  • MSRP: $9.99
  • Available: Walmart, specialty


  • Wubble Fulla is the new squishy, squashy Wubble Ball filled with ooey-gooey objects that is so much fun to squeeze or shake! Squeeze it! Stretch it! Toss it! Watch it go splat! Take it anywhere and everywhere!
  • Once you pick it up, you won’t wanna put it down!
  • Gooey options include goopy, multicolored marbles and oozing, green slime.
  • Wubble Fulla comes in three sizes: Tiny (2 ½”), Big (4”) and Huge (5”)! Collect them all!
  • Ages: 6+
  • MSRP:    
    • Tiny Wubble Fulla:   $7.99
    • Big Wubble Fulla:     $9.99
    • Huge Wubble Fulla:  $14.99
  • Available: Target, Meijer, Bed Bath and Beyond,


  • Stunt Park set has three different ways to play: Use the roundabout to steer the car back to you, jump it to see if you can pull off some sweet flips, or try to land in the
  • Winner’s podium! Each stunt requires some skill.
  • Includes a plastic track and accessories, a cardboard hoop and graphics, a sticker sheet, and one NXS Racers pullback vehicle.
  • Ages 3+
  • MSRP: $9
  • Available: Michaels


  • Get Massive! Armor up like your favorite Massive Monster to join the battle for planet Earth.  
  • Extra-Large inflatable head gear and fists let you battle out the outrageous scenes from the series.
  • From the hit TV series on Nicktoons (US) and Family Channel (Canada), Extra-Large inflatable head gear and fists let you battle out the outrageous scenes from the hit show.
  • These wearable head gear and fists are perfect for parties, games and will sure turn heads! The Armor includes head gear and two fists.
  • Special Notes: Requires inflation – Be sure to inflate so that it is smooth, taut and wrinkle free.
  • Age: 4+
  • MSRP: $14.99
  • Available: Target


  • These Kissable Keychains are gifts of friendship that are fun to give, get, or keep for yourself. With S.W.A.K. “SEALED WITH A KISS” you can get a little more MWAH in your life! These interactive lips have WowWee’s special Kiss Tech™, simply place the lips to your cheek to receive a specialized kiss. 
  • Interactive Kissable Keychain™ complete with Kiss Tech™ and a removable keychain
  • Holder in keychain perfect to place photos of you and your BFF’s
  • Collect all 12!  Batteries Included
  • Age: 5+
  • MSRP: $5.99
  • Available: Walmart