Our land is a little hectic right now — so why not head to the Land of Dough instead?

The play dough line from Crazy Aaron is glittery, fun, *and* completely sustainable. It’s made of all-natural ingredients, such as organic wheat flour and plant-based colors. Each container of dough brings a signature scent created from organic chamomile, lemongrass, and lavender essential oils.

When I wrote about the launch of the play dough back in February, I immediately knew I needed to play with it (and stash 100 in my apartment). Glittery, colorful dough — what is there not to love? At Toy Fair New York I finally got my chance, where the crafty toy was on display with all of Crazy Aaron’s other fun putties. To my dismay, the woman I talked with did not just hand over their entire inventory, but I did get to see it first-hand.

Whereas sometimes items that boast sustainability can feel completely different from their plastic-laden counterparts, Land of Dough keeps the soft, squishable feeling that kids love. The relaxing smell of the toy made it stand out, but it wasn’t so powerful that it was overwhelming.

The thing I was most curious about was what happens to the rainbows featured in the dough when they’re all mixed together. It turns out, they meld together to create an almost as beautiful color. Land of Dough lists what each of its products will look like after being played with for a while under every listing online so parents can know what to expect. The process tends to go as seen below.

Due to stay-at-home orders, Land of Dough did have to halt production for a while, but it’s now picking up the speed. All of the products are not currently available, but new doughs are popping up every day. The team that ships orders are currently working at 50% capacity, meaning it may be slow to get to you — but (in my mind) worth the wait!

Kids can play with the dough for about two hours at a time before it will start to dry. The company’s website says to keep it from drying up to wrap it in a damp paper towel before putting it back into its container overnight. When kids are not making creations, it should be stored in a cool, dark place. If kids want to save their designs they just have to leave it to dry, either within one night or a couple if it’s thick.

In the Land of Dough, every day is waiting to be molded into an adventure — no actual traveling necessary.