Lanard Toys' Alien Collection

Lanard Toys' Alien Collection

If you’re into toy history, you may have heard the famous story about Ridley Scott’s Alien and the toy line it almost launched in 1979. Fresh off the success of Star WarsKenner was eager to keep the action going in toy departments and snapped up the license to another 20th Century Fox release — Scott’s sci-fi tale about a doomed crew and a terrifying alien creature. However, executives at the Cincinnati-based toymaker probably weren’t counting on the film being rated R, nor did they expect a parental backlash when they released their first Alien toy — a 12-inch creature that sold poorly and was ultimately pulled from shelves.

Years later, the James Cameron-directed Aliens paved the way for an Alien franchise, tastes changed, parents loosened up, and by the early 1990s, Kenner did have a line of Aliens toys at retailers everywhere.

In recent years, collectors have been well served with highly detailed Aliens figures from NECA, along with a jumbo-sized reproduction of the failed 1979 figure from Gentle Giant, and Super7 kicked off its ReAction Figures line by resurrecting the planned 3.75-inch Aliens line that Kenner scrapped in ’79.

But what about toys for kids?

Younger audiences are being welcomed back into the fold with a fun new collection of action figures and vehicles from Lanard Toys. Created under license from 20th Century Fox (now a Disney company), the Alien Collection is geared toward kids ages 7 and up and takes inspiration from elements of the entire franchise. By taking the “inspired by” approach, the collection is open to take some liberties with how it presents both the alien Xenomorphs from planet LV-426 and the Colonial Marines who fight them.

Lanard Toys' Alien Collection Review

Most notably: These are some really colorful aliens!

The collection launched exclusively at Walmart and includes multiple Xenomorph Swarm Planetary Attack Battle sets pairing Colonial Marines, alien Xenomorphs, and accessories, such as Facehuggers, alien pods, and laser cannons. A pair of Xenomorph Attack Space Colony Defense Alien Battle Sets include vehicles, such as the Advanced-APC and the fan-favorite Power Loader, which Sigourney Weaver piloted as Ripley in Cameron’s Aliens. An Alien Queen Giant Poseable Action Creature completes the assortment.

Lanard Toys' Alien Collection

For being affordably priced, the amount of articulation present in these figures is impressive. The Alien Queen towers over the rest, standing 12-inches tall and boasting 20 points-of-articulation (POA). If the Colonial Marines and Power Loader look familiar, there is a reason for that — they’re updated versions of toys that have previously appeared in The Corps, Lanard’s long-running line of military toys. The figures have been tweaked a bit to fit the Alien motif, and the Loader adds a new canopy to an existing Lanard mold.

Lanard Toys' Alien Collection Review

Over the past few weeks, I’ve had the opportunity to see this full range played with in my own home by actual 7-year-olds — our youngest daughter and some of her second grade friends. They love these things, and only one of the kids (not mine) has seen the Alien films.

Perhaps the biggest winner in the collection is the Advanced-APC vehicle. The simple military cruiser features movable cannons on the top and front and opens up to comfortably seat two figures. The exterior graphics feature fun nods to the source material including a crossed-out Xenomorph, hash marks of “bugs” taken out, and the phrase “Bug Crusher!” etched onto the top cannon.

Lanard Toys' Alien Collection Review

While there isn’t a playset in this line (yet), the Alien Collection pairs well with the Ready Setz Space Base playset. The cardboard set folds for easy storage and presents a perfect environment for bug-busting sci-fi action!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube