At the Toy Insider’s Sweet Suite @ Home event last month, attendees got a sneak-peek at something very cool. Following a petition to bring the brand back, MGA Entertainment (MGAE) — the company behind Bratz, Little Tikes, and L.O.L. Surprise! — officially revealed plans to relaunch Lalaloopsy for its 10th anniversary.
Following a surprise launch at select retailers over the weekend, Lalaloopsy is back with a collection of 25 dolls that includes reissues of fan-favorites along with new editions. With a focus on classic doll play paired with an emphasis on DIY crafting, each doll has a unique “sewn-on” date and comes with a pet. The dolls are packaged in low-waste packaging that becomes a playset that kids can use to create their own interpretation of Lalaloopsy Land. At launch, one of the biggest sets is the Sew Royal Princess Party large castle set that includes Lalaloopsy dolls in multiple sizes!
Following its successful content offerings for brands such as L.O.L. Surprise!, MGAE launched a new digital series, Lalaloopsy: Let’s Create on YouTube. Additionally, catalog titles including the Netflix Original Series We’re Lalaloopsy and a collection of animated films can be found streaming on Amazon Prime Video, cable, and more.