In celebration of its 20th anniversary, Kidz Bop is teaming up with the LEGO Group to create a LEGO Vidiyo co-branded web series and special fan sweepstakes.
LEGO Vidiyo first launched in March as a way for kids to make augmented reality music videos using real-life LEGO bricks and minifigures. This special, new collaboration clears the stage for the next generation of rockers to jam to two new videos, featuring the Kidz Bop Kids.
The Kidz Bop Kids even get the chance to direct their own music videos in the LEGO Vidiyo app! Fans can go behind the scenes with Kidz Bop Kids Alana and Ayden in “Behind the Scenes with LEGO Vidiyo” as they scan in their Bandmates and pick out BeatBit effects to make a crowd-worthy video. The celebration continues on June 11 with the premiere of “‘U Can’t Touch This’ Dance Along with LEGO Vidiyo” — a Kidz Bop music video shot entirely on the LEGO Vidiyo app. Featuring the Kidz Bop Kids, this augmented reality music video highlights a variety of BeatBit effects, including “Pajama Party,” “Pandemonium,” and “Flower Shower.”There are even special guest appearances from Bandmate and Party Llama!
To round out the party, the Kidz Bop and LEGO Vidiyo partnership introduces an exciting fan sweepstakes. One grand prize winner will get the opportunity to appear in a Kidz Bop music video, while secondary winners will receive prize packs from Kidz Bop and the LEGO Group.
The Kidz Bop x LEGO Vidiyo videos and the Kidz Bop Kids music videos go live on June 4 on the Kidz Bop YouTube channel.