Toy Insider’s Chief Toy Officer Laurie Schacht spoke to CP24 in Toronto to talk about Toy Insider’s #FunAtHomeChallenge and to talk about other great apps and resources that toymakers have created to keep kids and parents entertained while they’re stuck at home. Read more about them in the notes below, and don’t forget to check out the full segment above.


  • Live craft demos and videos
  • DIY Crafts for Kids & Adults – bust their boredom with fun things to do at home. Use #CrayolaCrafts to share your projects!
  • At-Home Learning – adjust to a new normal with digital resources and lesson plans for families & teachers.
  • Free Coloring Pages- pick & print for no-fuss kid entertainment while you’re working from home.
  • Collection of Crayola all-in-one craft kits and supplies available to order now
  • Free Scribble Scrubbie App – download to play, unlock, and interact with cute pets!


  • The FIRST mobile Augmented Reality (AR) game featuring “virtual unboxing” of collectible Shopkins characters.
  • FIND – Walk around with your Shoppie on a fun journey to virtually unbox the Shopkins hidden in magical blue boxes around the world.
  • COLLECT – The Shopkins you’ve unboxed are then stored in your Toybox. See your shelves fill up with your favorite characters. Use the hints to guess which Shopkins are missing.
  • PLAY – Once you have collected your Shopkins, you can play with them whenever you want in AR! You can make them dance, jump, spin, bounce, fly, and more within your world. Take pictures to share with your friends and family.
  • Level up by gaining experience points as you travel through the Shopkins world and receive coins to unlock your favorite Shoppies to join you in your adventures
  • Shopkins Shop n’ Seek requires a connection to play and cannot be played offline. 
  • Compatibility is not guaranteed for devices without GPS capabilities or devices that have Location Services disabled. Some in-game features and content may require these services to be enabled.
  • Ages: 4+
  • Available on the iOS app store for free.


  • Doll play helps children learn empathy, collaboration and relationship skills that will last a lifetime. 
  • These play ideas from the Madame Alexander Doll Play Studio are designed to help you and your child create a new world of imagination and wonder – together! 
  • Check back often to see what’s new and to make the most of playtime.
  • Videos include:
    • Create your own magical playtime with these whimsical matching unicorn headbands.
    • Enjoy quality playtime together by making a classic baby swing.
    • Use your imagination to make your very own storybook to read together.
    • Basic baby care is important! Learn how to give yours a pretend bath.