jim shore

Gift industry veteran Jim Shore is known for his adorable Button the bear and Squeaky the balloon figurines. Now, he’s jumping into the world of literature to create an original, illustrated story based on these two “beary” cute characters.

Shore’s Magic in the Attic: A Button and Squeaky Adventure picture book is scheduled for release this August from Happy Fox Books — a kid’s imprint of Fox Chapel Publishing — and kicks off plans for a new series starring Button and Squeaky.

This new story will focus on how the iconic friends first met and an inside look at their strong friendship. Fans will see the duo alongside new friend Pinky and other unique characters depicted in Shore’s unmistakable art style. The new books will tell nostalgic tales that warm readers’ hearts and teach important life lessons that all kids need.

“I’m always looking for different ways to share my art, to reach new audiences and explore new ideas,” Shore said in a statement. “My goal with Button and Squeaky is to create something interactive and personal with children — an ongoing conversation about what I’m seeing and what I think is important. It’s been a very rewarding new direction, and a lot of fun, too!”

Shore’s colorful sculptures and collectibles take inspiration from American and European folk art forms. He also has created the popular Disney Traditions range of Disney figurines.

Check out Shore’s announcement below!

A limited-edition version of the artist manuscript (pictured in the video above) is available for purchase now, and an official copy of the book will follow in the fall.