James Zahn at a Hasbro Event

James Zahn, best-known as “The Rock Father,” is a senior editor at The Toy Insider, the leading consumer holiday gift guide and toy review publication, and the Toy Book, the leading trade magazine serving the toy, game, and family entertainment industries.

A father of two girls, James is surrounded by toys on a daily basis and can often be found sharing his thoughts on the latest toys and games in print, online, and in TV segments across the country. As a pop culture and toy expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) and Wizard World Chicago.

Zahn has nearly 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the New York PostUSA TodayReuters, The Washington Post, CO— by the U.S. Chamber of Commerce, and more. James has been seen on CNN, FOX Business, NBC, ABC, WGN, The CW, and more.

James joined The Toy Insider family in 2016, initially serving as a member of The Toy Insider‘s Parent Advisory Board. He previously penned articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), and PopSugar, and was a contributor to Chicago Parent. Additionally, he served as the Director of New Media Development for Fangoria Entertainment.

Zahn also serves as a senior editor for the Pop Insider, a publication focused on entertainment and pop culture, and edits The Toy Report, The Toy Book‘s weekly industry newsletter.

You can follow James @therockfather and find more of his articles here.

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