The hottest holiday toys are sure to fly off store shelves near the end of the year. To help you get ahead of the curve, Toy Insider Senior Editor Marissa DiBartolo stopped by WFSB in Conneciticut to preview what Toy Insider expects to be the hottest toys of the year. For more on the products featured in this segment, check out the product information below, and be sure to dive deep into our complete holiday toy guide.


Pikachu Feature PlushMy Friend Pikachu (TOMY)

  • Tighten your bond with your beloved Pikachu friend.
  • Hug this feature plush Pikachu to make its ears move, cheeks light up and activate cute sounds.
  • Hot on the heels of Pokemon Go, now every kid can catch the coveted Pikachu!
  • Ages: 3+
  • MSRP: $29.99
  • Available: Amazon, Toys “R” Us, Walmart

furreal-friends-torch-my-blazin-dragon-pet_hasbro_2FurReal Friends Torch My Blazin’ Dragon Pet (Hasbro)

  • This amazing pet dragon creature has a spunky personality and engaging features that take pet play to the next level.
  • Share fiery adventures with this adorable plush baby dragon as you watch him breathe flame-colored must.
  • Bring the color-changing marshmallow treat close to the mist and watch Torch “toast” the treat, then feed it to him and listen as he makes happy munching sounds.
  • Torch features more than 50 sound and motion combinations.
  • The sensors around his nose allow Torch to respond to touch in fun ways. After playing, pull him up close to cuddle by adjusting his poseable arms.
  • Ages: 4+
  • MSRP: $79.99
  • Available: Amazon, Target, Toys “R” Us

zoomer-marshall_spin-masterPAW Patrol Zoomer Marshall (Spin Master)

  •  Meet Paw Patrol’s Zoomer Marshall! This interactive pup really comes to life: walking, talking, spinning, and more, all on his own!
  • With the wave of your hand, you can get him to follow you, just like a real pup! Press down on his head to make him say over 150+ real Paw Patrol phrases and sounds! He’ll even perform the Pup Pup Boogie and the Paw Patrol Theme!
  • Are you ready for a ruff-ruff rescue? Zoomer Marshall has 80+ interactive missions and tricks.
  • Join him on Paw Patrol missions and use his transforming Pup Pack with spring-loaded water cannon launchers to save the day!
  • Through bravery, imagination and team work, you can be the hero of Adventure Bay with Paw Patrol Zoomer Marshall!
  • Ages: 3+
  • MSRP: $69.99
  • Available: Walmart, Target, Toys R Us

half-shell-headquarters-playset_playmates-toys2Half-Shell Headquarters Playset (Playmates)

  • The adventures of the Teenage Mutant Ninja Turtles just got a lot bigger — the Half-Shell Headquarters Playset from Playmates Toys has four levels of Ninja Turtle fun and was designed specifically for preschoolers!
  • Each level is packed with surprises and new features to discover. With this many transformations, twists and turns, kids can either guide the Turtles to safety or send Shredder and his gang right to jail!
  • Ages: 3+
  • MSRP: $59.99
  • Available: Amazon, Target, Toys “R” Us, Walmart

barbie-convertible-rc_toy-stateBarbie Convertible R/C (Toy State)

  • Take Barbie on the road-trip of her dreams with this realistic steering wheel controller.
  • This simple function R/C convertible fits any Barbie and a friend to go for a cruise
  • Ages: 3+
  • MSRP: $34.99
  • Available: Amazon

air-marker-sprayer_crayolaCrayola Air Marker Sprayer (Crayola)

  • The Crayola Air Marker Sprayer turns Crayola markers into spray art – just like a real artist’s airbrush!
  • The electric-powered Air Marker Sprayer allows kids to airbrush just like a professional artist, without the mess of paint.
  • The Air Marker Sprayer provides opportunities for continuous creativity as kids can create realistic-looking airbrush art for craft projects, school projects, and more.
  • Kids simply plug in the unit, secure a Crayola broad line marker into the easy twist n’ load nozzle, and then release the trigger to spray.
  • The sprayer works with most Crayola broad line markers, and has a compact, convenient design for everyday use.
  • Ages: 8+
  • MSRP: $29.99
  • Available: Amazon, Target, Toys “R” Us, Walmart

pie-face-showdown-game_hasbroPie Face Showdown Game (Hasbro)

  • For the first time, players go head-to-head and face off in the epic Pie Face Showdown Game!
  • Each player places his or her head through the mask and races to see who can hit the button the fastest, tug-of-war style.
  • Push the button down faster to move the loaded arm closer to the opponent.
  • Players must move quickly or someone will end up with a whipped cream or a wet sponge in the face!
  • Ages: 5+
  • MSRP: $24.99
  • Available: Amazon, Target, Toys “R” Us, Walmart

disney-princess-carriage_dynacraft2Disney Princess Carriage (Dynacraft)

  • A celebrated fairy tale comes to life with the 24-Volt Disney Princess Carriage! Once a pumpkin, this elegant coach is ready to whisk your little princess off to the ball or to her next big adventure.
  • The beautiful pink carriage is thoughtfully designed with graphics of her favorite Disney Princesses, gold accents, working doors and ornate interior details.
  • The spacious coach is large enough to bring along a friend, and features a detachable “wear & share” tiara, heart-shaped steering wheel and luxurious curtains.
  • Girls will love the magical light-up wand and enchanting fairy tale sounds.
  • Ages: 3-8
  • MSRP: $398
  • Available: Walmart