Toy Insider Editor-in-Chief Ali Mierzejewski joined Today in L.A. to show off some of the hottest holiday toys that shoppers should grab this Black Friday before they sell out. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.  

SQUISHMALLOWS FOOD SQUAD

The Squishmallows squad expands with a collection of foodie-inspired characters. Choose from food and drinks, including Carmelita the S'more, Bernardo the Burrito, and more in sizes that range from 3.5-24 inches. The Squishmallows squad expands with a collection of foodie-inspired characters. Choose from food and drinks, including Carmelita the S'more, Bernardo the Burrito, and more…

Product Facts

  • MSRP:
  • $2.99-59.99; $39.99 CAD (20 cm)
  • Age:
  • 0+

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CROSSED SIGNALS

In this electronic game, up to four players follow lights that indicate if they should move their controllers up, down, or shake them. The active game is easy to learn, but difficult to master.

Product Facts

  • MSRP:
  • $19.99; $26.99 CAD
  • Age:
  • 8+

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MAGIC TRACE LIGHT TO DRAW BARBIE AND FRIENDS

Magic Trace helps kids learn to draw Barbie and her friends with light-up lines that appear when kids need them and disappear when they don't. Kids can turn on the light, draw the outline, and color it in. Magic Trace helps kids learn to draw Barbie and her friends with light-up lines that appear when…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 6+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

FROZEN 2 SING ALONG ELSA

Using sing along technology, Elsa sings three songs from Frozen and Frozen 2. Kids can duet with Elsa using the included microphone, which also controls song selection and can trigger a story-specific light show. Using sing along technology, Elsa sings three songs from Frozen and Frozen 2. Kids can duet with Elsa using the included…

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

KID TRAX RIDEAMALS SNACK TIME BLUE

Kids can ride, pet, or share a snack with the star of Blue's Clues and You! This interactive ride-on features 20 sounds, comes with food accessories, and has a top speed of 1.5 mph. Also available in Magenta (sold separately). Kids can ride, pet, or share a snack with the star of Blue's Clues and…

Product Facts

  • MSRP:
  • $139
  • Age:
  • 18 MOS+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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