You don’t have to break the bank to have a great holiday season. Toy Insider Editorial Director Jackie Breyer stopped by Studio 40 Live in Sacramento to show off some great toys you can get for $50 or less. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.



  • Erupting from the Earth’s core, watery caves and fiery pits come Grumblies—be careful, don’t make them meltdown!
  • If kids push them too far by poking, shaking, and flipping them on their heads, Grumblies will go into a rumbling seismic meltdown—and only kids can calm them down.
  • Each Grumblie has over 40 sounds and reactions.
  • The line comes with 4 unique themes with different designs, sounds and vibrations, including Tremor, Scorch, Bolt, and Hydro.
  • Ages: 3+
  • MSRP: $19.99
  • Available: Walmart, Amazon, Target


  • Adorable collectible plush that are born in mystery eggs and feature exciting elements, from reversible sequins to hair play to enchanted creatures.
  • Every Rainbocorn comes in a big pink mystery reusable egg.
  • Kids can collect the 12 different Rainbocorns based on six cuddly cute animals and every animal comes in two fun, funky designs.
  • Puppycorns, Kittycorns, Hamstercorns, Bunnycorns, Unicorns, and Monkeycorns come with 12 unique sequin surprises that reveal what each plush loves.
  • Each Rainbocorn comes with a baby Boo-Boocorn—a tiny collectible baby hidden in a secret egg for another layer of surprise.
  • There are more than 20 Boo-Boocorns to collect including the rare twin Boo-Boocorns.
  • Ages: 3+
  • MSRP $24.99
  • Available: Amazon, Target


  • HERODRIVE is a new one-of-a-kind vehicle brand that combines children’s favorite entertainment heroes with fun and innovative play features to deliver the coolest vehicles for preschoolers.
  • The HERODRIVE Batman Racer is an exciting motorized vehicle featuring lights, engine sounds, and music that bring the action to life!
  • Transform the vehicle into race mode by pushing the windshield forward to make the wings pop out.
  • Push the logo on the hood for unique Batman sounds, then push it again to send the Bat Racer racing forward with its cape flying behind!
  • Ages 3+
  • MSRP $24.99


  • It’s feeding time! Launch squishy fish through the mouth of the Big Fish- to the player on the other side in this two player game.
  • Both players race to simultaneously clear their side of all fish to win.
  • Any fish that arrive on one side must be sent back before that player can win, so they have to keep launching as fast as they can.
  • Ages: 4+
  • MSRP: $14.99
  • Available: All major retailers (Amazon, Target, Walmart)


  • Lite-Brite is one of the most fun and nostalgic way to create art with light!
  • The new retro-inspired styling resembles the original Lite-Brite from the 80’s.
  • It features a bigger screen, brighter pegs, and more templates, including six retro patterns.
  • Just insert the pegs into the templates or freestyle an original design—then press the button to see the creation light-up in four different ways, from steady to blinking.
  • With an updated stand on the back, kids can easily create and display their masterpieces, then turn off the lights for the ultimate effect!
  • Ages: 4+
  • MSRP: $19.99
  • Available: Target


  • JoJo with the bow-bow became one of the hottest singing dolls of 2017, and the latest version of the Nickelodeon JoJo Siwa Singing Doll sings JoJo’s hit, “Hold the Drama.”
  • Sporting her signature oversized pink bow, this beautiful 10-inch doll features poseable arms and legs and looks just like the JoJo we all know and love!
  • She also comes with a microphone, and a hairbrush to help young fans brush and style her flowing blonde locks!
  • The Singing JoJo Doll inspires young girls to be themselves through empowering and uplifting positive play!
  • Age: 6+
  • MSRP: $19.99
  • Available: Target, Amazon