Toy Insider’s Chief Toy Officer Laurie Schacht stopped by The Wendy Williams Show to show off the hottest toys of 2019. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


  • Arcade1Up game cabinets look, feel and play just like the classic arcade games you remember.
  • These 3:4 scale Arcade Cabinets let you play seated or standing (Gaming Stool and/or Riser add-on available).
  • The classic upright cabinet design has authentic arcade controls and gameplay, such as joysticks, trackballs, buttons, and sounds.
  • The 17-inch screen features multiplayer controls and no quarters are required for play.
  • Age: 7+
  • MSRP: $299
  • Available: Best Buy, GameStop, Walmart, FYE


  • Luciana Vega is American Girl’s 2018 Girl of the Year. She’s a creative, confident 11-year-old girl and aspiring astronaut who dreams of being the first person to go to Mars
  • She’s the latest in American Girl’s long line of inspiring characters that encourage girls to think about who they want to be and how they want to make their mark in the world—no matter the challenges they may face.
  • In her story, Luciana knows she has the skills and smarts to become an astronaut and reach Mars one day. But she also learns that being a good leader and team player right here on Earth is the best first step to achieving her goal.
  • Luciana is a character that can bring visibility and valuable lessons to girls at a time in their lives when they’re learning about their infinite potential to change the world.
  • Age: 8+
  • MSRP:  $115
  • Available:


  • Pikmi Pops FlipMis are the newest way to enjoy sweet scented plush.
  • The Pikmi Super Flip is packaged in a giant cotton candy type package, and it includes a jumbo reversible plush and 1-2 medium exclusive reversible scented plush!
  • The Super Flip also comes with 8 different fun surprises like badges, gel pens, stickers, charms and more.
  • Age: 4+
  • MSRP: $44.99
  • Available: October


  • Now kids can be just like Ryan when they unbox their Giant Mystery Egg. No two are the same!
  • Features an exclusive lights and sounds vehicle, ultra-rare figures, special goo and putty, a limited-edition squishy, plush, and more.
  • What will kids find inside their epic egg?
  • Ages: 3+
  • MSRP: $39.99
  • Available: Walmart


  • The ultra-modern and innovative KidKraft Uptown Espresso Play Kitchen with EZ Kraft Assembly creates hours of sizzlin’ fun for aspiring little chefs!
  • Featuring beautiful dark wood details and marble-inspired countertops, this sleek kitchen offers up exceptional features that will keep kids engaged.
  • Kids can pretend to boil, sauté, and simmer delicious imaginative meals with the all-new cooktop and griddle with light and sound motion sensors.
  • Kids also have the option to cook play food in the microwave with lights and sounds.
  • Refreshing beverages are more fun to make with the functioning ice maker that dispenses plastic ice cubes.
  • After cooking up imaginative meals, kids can learn practical skills as they rinse off dishes in the sink using the faucet’s red and blue labels to indicate hot and cold water.
  • Dishes can then be neatly stacked in the spacious dishwasher.
  • A large refrigerator, a deep freezer and ample shelf space teach children how to organize pots, pans and play food.
  • Innovative EZ Kraft Assembly technology speeds up assembly time, which means less building time and more playing time!
  • Age: 3+
  • MSRP: $199.99
  • Available:,, and


  • Bring uptown charm to classic playtime with the KidKraft Brooklyn’s Loft Dollhouse.
  • Standing over three feet tall, with three levels and six unique rooms, kids will love this urban retreat.
  • Dolls access the third-floor attic loft via the exquisitely-detailed fire escape stairs.
  • Below the living area and bathroom, three little shops await.
  • Brooklyn’s Loft features a boutique, a salon and a café with a fabric awning, walk-up window, and an impressive 25-piece accessory kit with lights and sounds to outfit them.
  • Innovative items in this set include a magnetic dress form with different outfits, a cake for the café, and a cute little cat.
  • Kids and their 12-inch dolls will never run out of things to do in this fantastic addition to any playroom.
  • Age: 3+
  • MSRP: $139.99
  • Available: KidKraft, Amazon, Walmart


  • Get Massive! Armor up like your favorite Massive Monster to join the battle for planet Earth.  
  • Extra-Large inflatable head gear and fists let you battle out the outrageous scenes from the series.
  • From the hit TV series on Nicktoons (US) and Family Channel (Canada), Extra-Large inflatable head gear and fists let you battle out the outrageous scenes from the hit show.
  • These wearable head gear and fists are perfect for parties, games and will sure turn heads! The Armor includes head gear and two fists.
  • Special Notes: Requires inflation – Be sure to inflate so that it is smooth, taut and wrinkle free.
  • Age: 4+
  • MSRP: $14.99
  • Available: Target


  • Get ready for tons of outdoor fun with a Razor Electric Dirt Quad.
  • It’s awesome for riders ages 8 and up. The Razor dirt quad functions at top speed for up to 40 minutes on a single charge.
  • It features a powder-coated tubular frame, shatter-resistant plastic fairings for all-weather durability and a high-torque motor and gearing. The quad ride-on is also very easy to operate.
  • Riders use a combination of a Twist-Grip acceleration control and a hand-operated rear disc brake to fully control the vehicle.
  • The Razor Electric Dirt Quad also features 13″ pneumatic knobby tires that grip the ground and glide over almost any surface.
  • When riding time is over, the battery fully recharges in just a few hours and the vehicle can be stored in a space-saving vertical configuration.
  • The Razor dirt quad easily supports up to 120 lbs. 
  • Age: 8+
  • MSRP: $489.99
  • Available: Amazon, Walmart,


  • In response to the overwhelming demand for an adult sized version of the award-winning Crazy Cart, feast your eyes on the Razor cart DLX: a full-size, high-powered drift cart for the kid in all of us.  
  • With a high-torque motor and steel frame, full size outrigger stability casters, brodie knob, and vertical drift bar, this machine is built to last. 
  • It comes with a high-impact pneumatic front tire, wheels and caster wheels for added durability.
  • You are sure to enjoy the variable speed foot pedal throttle and extra high-torque variations.
  • The patented steering allows unique drifting, turning and stopping and sit comfortably due to a raised, bucket style seat. 
  • Age: 9+
  • MSRP: $399.99
  • Available:, Amazon, Target


  • Let your kids get mobile with the Razor Ground Force Drifter Fury.
  • It features a go-kart style frame and Super Slider POM rear wheels for added mobility.
  • The front tires are made from molded rubber to hug the curves.
  • This Razor Drifter Fury features a unique spark bar that leaves a fun shower of light in its wake.
  • It has a variable speed, thumb-trigger acceleration control and a hand-operated rear brake to give the driver maximum drifting control.
  • With powerful speeds up to 12 miles per hour and a run time of up to 40 minutes of continuous use, your kids will be the envy of the neighborhood.
  • This ground drifter is powered by a 24V (two 12V) sealed lead acid, rechargeable battery system.
  • The frame is a strong, powder-coated steel for durability. The Razor Ground Force Drifter Fury is a stylish and fun toy for your active kids. 
  • Age: 8+
  • MSRP: $399.99
  • Available:, Walmart