The hottest toys of the summer are here. Toy Insider Assistant Editor Madeleine Buckley stopped by Colorado’s Own Channel 2 to show off the season’s most in-demand toys and games. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the spring and summer, be sure to check our complete Toy Insider Spring and Summer Gift Guide.


  • Scoop up the fun with the Ice Cream Shop Sand Bucket.
  • Serve pretend tasty treats with the included ice cream scoop and various molds, perfect for building ice cream cones out of sand.
  • Then, place the ice cream seller behind the freezer counter, at the bottom front of the sand bucket, to sell all the delicious snacks to passersby.
  • Kids can also use the bucket with sieve to either build sand castles or sift through the sand in search shells and other fun stuff.
  • When playtime is over, store all the pieces inside the bucket and use the sieve as a lid.
  • The bucket has a capacity of about 1.5 gallons.
  • The set includes two figures, a bucket, a sieve, an ice cream spoon, two ice cream cones, two ice cream scoops, and one waffle mold.
  • Age: 2+
  • MSRP: $19.99
  • Available: Walmart


  • The ax throwing craze hits the toy aisle! Zax lets you bring all the fun of ax throwing safely home!
  • Soft foam Zax sticks to any flat surface (like walls or glass) thanks to its uniquely designed suction cups. For indoor and outdoor fun!
  • Each package contains one 12-inch tall soft foam Zax.
  • Age: 4+
  • MSRP: $9.99
  • Available: Target


  • This is Oops Scoops,  a clever and colorful new food stacking game for the whole family, from YULU!
  • Spin the scoop spinner to see how many scoops you have to stack. Compete to build the tallest ice cream tower. If it falls on your turn, you lose!
  • GREAT VISUAL: the shaking ice cream cone shivers randomly increasing the chances that the tower of colorful scoops will fall!
  • Comes with a vibrating ice cream cone, 12 colored ice cream scoops, 2 difficulty level base scoops, a cone stand, a scoop, and a scoop spinner.
  • Age: 4+
  • MSRP: $14.99
  • Available: Target


  • Time for outdoor, summer fun with the Beach Ball Sprinkler by Imperial Toy!
  • This giant inflatable beach ball shoots water in all directions and features all of your favorite characters from Toy Story 4, Paw Patrol, or LOL Surprise.
  • Just fill the ball with air, insert/fill the reservoir with a hose, then turn on the hose for hours of water play.
  • Connect this beach ball sprinkler to a watering hose for a day of summer fun.
  • The sprinkler measures 88 inches in diameter.
  • Ages: 3+
  • MSRP: $14.99
  • Available: Target, Walmart


  • Free Wheelin’ is an exciting addition to PlayMonster’s line as its first ride-on toy!
  • The convertible balance bike features a durable body, sturdy wheels with quiet and gripping tires, and comfortable and easy-to-turn handlebars.
  • Children as young as one can have fun pushing themselves along, and older children can practice their balance and speed!
  • The adjustable height and 3- to 2-wheel conversion ensure the bike will grow with little ones to last longer than a traditional pushbike.
  • Holds up to 80 pounds.
  • The bike is also available in six bold and fun colors, so children can choose their favorite!
  • Age: 1+
  • MSRP:  $49.99
  • Available: Amazon


  • Think like a fox, move like a cheetah, and strike like a cobra. Do you have what it takes to become a true Ribbon Ninja master?
  • Each player has three colorful ribbons attached to his or her wristband.
  • The goal is simple: snatch your opponents’ ribbons before they snatch yours.
  • Lunge, grab, and dodge as quickly and cleverly as possible – The last ninja standing with at least one ribbon left wins the game!
  • Includes 6 wristbands, 18 ribbons in 6 colors, detailed game rules and instructions and is designed for 2 to 6 players.
  • Age: 6+
  • MSRP: $19.95
  • Available:, Amazon