Looking for the inside scoop on the hottest toys of the holiday season? Toy Insider’s Chief Toy Officer Laurie Schacht stopped by WGN in Chicago to show off some of the toys that will be top sellers this season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


PJ MASKS QUAD (ROLLPLAY

  • Catboy to the rescue! The Rollplay 6V PJ Masks Quad is a great choice for first time drivers.
  • Traveling up to 2 mph, young children who are still getting their bearings have the chance to gain confidence and balance.
  • An easy finger press start/stop switch adds to the security and comfort.
  • Low step, supported seat, comfort grips
  • Realistic sounds and working headlights, factory applied decals for easier assembly, and durable plastic tires to ride over bumps with ease
  • Backed by a limited 1-year warranty (vehicle) and limited-6 month warranty (battery)
  • Ages: 2+
  • MSRP: $59.87
  • Available: Walmart

RIDEAMALS SCOUT, RIDE & PLAY PONY (PACIFIC CYCLE)

  • Combines interactive play with battery-powered riding fun: feed, brush, walk, ride, and dance with your pony pal!
  • More than 100 unique sounds and movements.
  • Apple, carrot, and brush (included) add to the playtime fun.
  • Two forward speeds, one reverse.
  • Power Trax rubber traction strips keep the ride smooth and steady.
  • Direct Connect system makes charging easy; 12V battery and charger included.
  • Ages: 3-7
  • MSRP: $398
  • Available: Walmart

KIIPIX (TOMY)

  • KiiPix is an affordable instant film printer that lets you take your favorite smartphone photos and turn them into hard-copy keepsakes.
  • KiiPix requires no special app or battery.
  • Place your smartphone on the instant film printer and print your favorite photos right from your phone.
  • KiiPix lets you create vintage-inspired printed photos to share special moments with family and friends or to frame and display.
  • Available in three colors: pink, blue, or black.
  • Film is sold separately.
  • Ages: 13+
  • MSRP: $39.99
  • Available: Amazon, Barnes and Noble, Books-a-Million, Paper Source, Scheels, TOMY.com

HARRY POTTER WIZARD TRAINING WANDS (JAKKS PACIFIC)

  • Kids can now train like a wizard with the Harry Potter Wizard Training Wands.
  • There are 11 different spells for kids to learn and master using the included spell training guide.
  • The wand recognizes movement to know when kids have cast their spells. The wand provides sound feedback that the spells have been cast correctly.
  • Each wand includes five modes of play: two modes of standalone play and three modes to play with a friend. The light-up button allows them to select which mode to play.
  • The assortment includes Harry Potter’s wand, Albus Dumbledore’s wand (i.e. The Elder Wand), and Lord Voldemort’s wand.
  • Ages: 8+
  • MSRP: $24.99
  • Available: Amazon, Target, Walmart

SKY TRACK ADVENTURE SET (MAGFORMERS)

  • Enjoy racing adventures with the Magformers Sky Track 44-piece play set! Equipped with a sky shuttle and multiple track accessories, kids can create loops, ups and downs, twists and turns for endless flight fun.
  • Watch as your shuttle does a 360 spin and climbs the lift elevator!
  • When your track is completed, the Sky Shuttle will go off-road in its Sky car!
  • Ages: 3+
  • MSRP: $99.99
  • Available: Amazon, specialty

BEAKER CREATURES (LEARNING RESOURCES)

  • Beaker Creatures is a new line of science-themed collectibles from Learning Resources that combines the thrill of collecting with hands-on science experiments that build skills and spark curiosity.
  • Includes 35 collectible characters from five different families for children to discover, classify, and explore.
  • Beaker Creatures is founded in real science, from the fizzing Reactor Pods that reveal the creatures to the classification cards that help children identify their creatures.
  • Beaker Creatures sets also double as working lab sets, complete with included science experiments that encourage hands-on learning.
  • Each Beaker Creature also comes with facts and quizzes about real- world creatures and phenomena that sparks curiosity in the world around us.
  • Ages: 5+
  • MSRP: $24.99 for the complete Science Lab which includes two dissolvable collectible eggs / $4.99 for individual eggs
  • Canadian MSRP: $24.99 for the complete Science Lab which includes two dissolvable collectible eggs / $4.99 for individual eggs
    at Indigo
  • Available: Amazon

RISE OF THE TEENAGE MUTANT NINJA TURTLES 43-INCH EPIC SEWER LAIR PLAYSET (PLAYMATES TOYS)

  • This massive playset is the biggest TMNT action figure playset ever, standing 43 inches tall!
  • This deluxe playset is packed with more than 20 features and includes four levels of play and seven rooms for training, kicking back, or taking out the bad guys!
  • Features include Splinter’s Dojo, Raphael’s Weight Training Room, Leonardo’s Rotating Weapon storage wall, Michelangelo’s arcade, the catapult Basketball hoop, hidden projectile launchers for villain invasions, rotating skateboard ramp, collapsing balcony, and more.
  • Compatible with Rise of the Teenage Mutant Ninja Turtles basic action figures, which are sold separately.
  • Ages: 4+
  • MSRP: $119.99
  • Available: Walmart, Target, Amazon

MASSIVE MONSTER MAYHEM INFLATABLE BASH ARMOR (ALPHA GROUP/DHX)

  • Get Massive! Armor up like your favorite Massive Monster to join the battle for planet Earth.
  • Extra-Large inflatable head gear and fists let you battle out the outrageous scenes from the series.
  • From the hit TV series on Nicktoons (US) and Family Channel (Canada), Extra-Large inflatable head gear and fists let you battle out the outrageous scenes from the hit show.
  • These wearable head gear and fists are perfect for parties, games and will sure turn heads! The Armor includes head gear and two fists.
  • Special Notes: Requires inflation – Be sure to inflate so that it is smooth, taut and wrinkle free.
  • Ages: 4+
  • MSRP: $14.99
  • Available: Target

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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