Looking for the hottest toys for the holiday season? Toy Insider Editor-in-Chief Jackie Breyer stopped by Today in New York to show off the most in-demand toys of the holiday season. For more on the products featured in this segment, check out the notes below, and for a full rundown of the best toys of the year, check out our complete holiday toy guide.

Pikachu Feature PlushMy Friend Pikachu (TOMY)

  • Tighten your bond with your beloved Pikachu friend.
  • Hug this feature plush Pikachu to make its ears move, cheeks light up and activate cute sounds.
  • Hot on the heels of Pokemon Go, now every kid can catch the coveted Pikachu!
  • Super soft plush makes Pikachu extra huggable.
  • Ages: 3+
  • MSRP: $29.99
  • Available: Amazon, Toys R Us

pjmaskhqplayset_just-playPJ Masks Headquarters Playset (Just Play)

  • This play set stands more than 2 feet tall and has three character-themed levels filled with engaging kid-powered features.
  • The adventure begins with the light and sound PJ Picture Player, where kids can choose their mission, and then recreate the action with the high-flying zip line, working elevator, hanging cat rings, trap doors, and pop-out hatches.
  • The excitement continues as kids launch the included Cat Boy figure and Cat Car down the winding ramp “into the night to save the day,” just like in the Disney Jr. series.
  • This super-powered play set brings all the show’s action to life with 360 degrees of play.
  • Compatible with other PJ Masks 3-inch figures and vehicles, sold separately.
  • Ages: 3+
  • MSRP $69.99
  • Available: Toys R Us

peppa-pigs-holiday-plane_jazwares-llc5Peppa Pig’s Holiday Plane (Jazwares)

  • Flying high, in a plane up above the clouds and rain! Peppa and her family are flying through the sky on their way to a sunny holiday.
  • Pack your suitcases and join Peppa on a vacation adventure.
  • Help Peppa up the stairs and into her seat, or flip down the pilot seat and give Mummy a turn to fly! Place both Peppa and Mummy’s suitcases in the cargo hold below, or press the window to activate sounds and songs, including Peppa’s “Flying High” song!
  • Ages: 3+
  • MSRP: $19.99
  • Available: Amazon, Target, Toys R Us, Walmart

dino-hauler-t-rex_toy-stateDino Hauler T-Rex (Toy State)

  • Jump back to the prehistoric age and bring the dino adventure to your living room!
  • This truck is hauling precious cargo but beware – the cargo is trying to break free!
  • Your imagination will run wild with the exciting light effects, sounds, music and motorized drive.
  • Exciting light effects, sounds, music.
  • Ages: 3+
  • MSRP: $19.99
  • Available: Toys R Us

    little-scholar-mini_school-zone-publishing2Little Scholar Mini (School Zone)

  • With over 36 years of experience as the leaders in providing early education resources, School Zone Publishing Company continues to innovate and provide fun learning tools for kids.
  • The Little Scholar Mini is a 7-inch children’s tablet that comes preloaded with over 70 apps, books, games, videos and songs that improve your child’s reading, math and spelling skills.
  • The tablet includes Charlie & Company, School Zone’s Intellectual Property video series.
  • Ages: 3-7
  • MSRP: $129
  • Available: Amazon, Toys R Us

riding-center-with-rider-horses_schleichRiding Center with Rider, Horses, and Accessories (Schleich)

  • This brand new, colorful playset with rider, horses, and additional accessories is guaranteed to provide hours of fun.
  • The riding school can be quickly and easily transformed into an open riding arena. And just like a real horse farm, it has troughs, saddle and bridle holders, and movable gates and windows.
  • It can also be decorated with stickers and adorable flowers to create a personalized riding school.
  • Ages 5+
  • MSRP: $99.99

rockin-rider-henley-holly-rocking-horses-sold-separately_tek-nek-toys2-copyRockin’ Rider Henley and Holly Rocking Horses (Tek Nek Toys)

  • Rockin’ Rider Henley and Holly are soft stuffed plush Rocking Horses on a beautiful wooden base.
  • They sing the exclusive “I’m a Little Pony” song when their left ears are squeezed and say 6 fun talking phrases with sound effects when the right ear is squeezed.
  • Kids will be amazed by Henley’s moving mouth and swishing tail.
  • Both ponies come with a removable Rockin’ Rider bandana that can be worn by either the horse or kids. Other features include full-body suedette bridle and reins, suedette high-back saddle, metal stirrups, glittery eyes, wooden handles, and a realistic mane and tail.
  • Ages: 3+
  • MSRP: $79.99
  • Available: Amazon, Target, Toys “R” Us, Walmart