Looking to grab this year’s hottest holiday toys before they fly off retailers’ shelves? Toy Insider Mom Laurie Schacht stopped by NBC’s TODAY show to show off the hottest new toys of the holiday season. For a complete rundown of the hottest toys of the holidays, be sure to check out TheToyInsider.com for the launch of our annual holiday gift guide this week.


  • The Fisher-Price Bouncesational Bouncer by Bestway comes with 50 play balls and a built-in pump. The Bouncesational Bouncer provides a wonderful, safe place for little ones to play the day away.
  • The Bouncer is a brightly colored bounce house where little ones can learn their colors while playing. The entrance allows tots easy access to the Bouncer, helping to improve motor skills as they crawl in and out. The solid, side walls and mesh windows create a safe place for kids to play and allow for adults to easily supervise them.
  • The 50 play balls, which come included, provide an additional fun way for little ones to learn to catch and throw, improving hand-eye coordination.
  • The built-in pump makes it super easy to inflate and deflate the Bouncesational Bouncer– simply place the house where you please, connect to a plug-in and watch as it inflates in less than 4 minutes. When you are done, the auto-deflate option makes for an easy clean-up. With an inflatable floor, kids have a soft, cushioned area for playing.
  • Age: 3+
  • MSRP: $69.99
  • Available: NOVEMBER at Walmart


  • We all scream for ice cream with the Scoop & Learn Ice Cream Cart!
  • This toy ice cream cart delights and surprises with a range of buttons, lights, sound effects, music and fun phrases. It also features eight scoops of ice cream, three toppings and three flavors of syrup to teach kids 10 colors and flavors.
  • Kids can create tons of delicious looking and imaginative combinations!
  • Insert an order card into the slot on top of the cash register, then build the customer’s order in the correct sequence to help build memory and sequencing skills. Use the magnetic scooper to scoop the ice cream and learn colors, then complete the order by adding toppings and pretend syrup. Kids will love pressing the pump to add pretend syrup as they count along from 1 to 10
  • Ages: 2+
  • MSRP: $39.99
  • Available: Amazon, Target, Walmart.com


  • This Unicorn ride-on makes real unicorn sounds
  • It has soft plush material with a light up horn, realistic reins, and unicorn hair.
  • A play stable included
  • The unicorn reaches a 2.5 MPH max speed and has a 6 volt battery and charger included.
  • Ages: 3+
  • MSRP: $149.99
  • Availability: Walmart


  • Based on Entertainment One’s hit TV series “PJ Masks.”
  • Favorite nighttime heroes Catboy, Owlette and Gekko kick the action into high gear with the new PJ Masks Rival Racers Track Playset
  • Kids can play out the adventures seen in the show
  • Zoom through the raceway to save the Museum from Night Ninja!
  • Launch the vehicles into action using one of two built in mega launchers
  • Zoom through the loop and around the curves
  • Watch out for Luna Girl when she pops-up on the track,
  • Playset includes Catboy figure, Cat-Car vehicle and Night Ninja Bus
  • Ages: 3+
  • MSRP: $39.99
  • Available: Amazon, Target, Toys “R” Us, Walmart, Kmart


  • New Hatchimals are arriving from Hatchtopia and they can’t hatch without kids’ help.
  • These eggs are different from any seen before, and they hold a very special surprise.
  • Hatch the EGG-citement on Hatchimals Day, October 6.
  • Age: 5+
  • MSRP: $59.99
  • Available: Mass retailers


  • Kids can play caregiver with the BABY ALIVE SWEET TEARS BABY doll and nurture their doll back to happy smiles and giggles. The SWEET TEARS BABY doll is one of the most expressive doll from the BABY ALIVE brand yet, frowning and even crying tears to let mommy or daddy know when she is feeling a bit under the weather.
  • When her nose turns red, kids can use the reusable tissue to wipe her nose and tears, and use the included stethoscope and thermometer to give her a check-up! With 35+ sounds and phrases, she will let you know when she is feeling better or needs a tissue! With a switch on her back, kids can choose whether the BABY ALIVE SWEET TEARS BABY doll is in “Mommy” or “Daddy” play mode.
  • BABY ALIVE SWEET TEARS BABY Doll has beautiful, rooted hair and comes with a removable outfit, reusable tissue, juice box, stethoscope, thermometer, bandage, and hair brush. The BABY ALIVE SWEET TEARS BABY doll speaks English or Spanish and is available in three ethnicities.
  • Age: 3+
  • MSRP: $49.99
  • Available: Fall 2017


  • Bake and decorate an elegant treat worthy of royalty. The Real Cooking Princess Cakes Deluxe Baking Set makes it easy with the tools, cake mix and step-by-step instructions you need. Add your own fresh eggs, butter and milk.
  • Create perfectly proportioned cakes, tailor-made for two stunning princess cake toppers. Use the set’s simple utensils to dress your princesses in tasty fondant frills and sparkly sprinkles. Like everything else in the Real Cooking world, the Princess Cakes Deluxe Baking Set is Real Food, Real Easy.
  • Age: 6+
  • MSRP: $19.99
  • Available: Amazon, Target, Toys “R” Us, Walmart


  • For the first time ever, kids can create their own R2-D2 and bring him to life! They’ll teach R2-D2 new tricks and take him on 20+ missions with the free Droid Inventor app, then level-up their skills to design any Droid they can dream up.
  • The kit comes with every littleBits motor, sensor, light, sticker, and Droid part kids need to build and customize R2-D2 straight out of the box.
  • Initial assembly is easy with step-by-step instructions, plus challenges to get creative building brand-new Droids.
  • The Droid has 8+ modes and 10 authentic R2-D2 sounds, making it the perfect galactic sidekick.
  • Also to note, there is a beta app (iOS only at that time) and not all features will be final / debugged.
  • Ages: 8+
  • MSRP: $99.99
  • Available: Amazon, Walmart


  • Friendship at your fingertips! Fingerlings baby monkeys come to life with endless ways of play and realistic sounds to let you know how they are feeling.
  • You’ll fall in love with these sweet and silly critters with their happy monkey sounds, adorable blinking eyes, head turns, plus hands that grip and a curly hanging tail. You can swing them, pet them, kiss them, AND even rock them to sleep!
  • Six different Fingerlings to play, share, and collect.
  • Ages: 5+
  • MSRP: $14.99
  • Available:  Amazon, Target, Toys “R” Us, Walmart


  • VRSE is an all-in-one VR gaming platform for kids
  • Play Jurassic World VRSE and fight off hungry T-Rex and Velociraptors or play Batman VRSE and head to Gotham City to become Batman and defeat the Joker’s evil plot to take over the city
  • VRSE offers best-in-class licenses and an easy, all-in-one package with a low cost of entry for kids
  • Ages: 7+
  • MSRP: $59.99
  • Available: Amazon, Target, Toys R Us, Walmart (September 1 2017)