Toy Insider Editor-in-Chief  Marissa DiBartolo stopped by Studio 40 Sacramento to show off some of the year’s hottest holiday toys. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


SPLASH AND PLAY MERMAID

This fully submersible doll is perfect for bathtime. It comes dressed in a mermaid swim set and includes a hooded towel with a tail, a bottle, and a fish toy. It also features drainage holes in its feet.

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FOODIE ROOS

These plush animals look, smell, and feel like different foods they love. Each Foodie comes in a food container that doubles as its “room,” which kids can decorate. There are 20 to collect, including two that are rare.

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SING ALONG BOOM BOX

The Frozen 2 sing along boombox includes built-in music and a real working mic that lets kids sing along to the music. Features a flashing light show that pulses to the music. Connect your device to the Aux input to listen to your own music. It also features character speech and sound effects.

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  • Ages: 3+
  • Manufacturer: EKIDS
  • MSRP: $29.99

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POP POPS SNOTZ SLAMMER HAMMER

Kids can smash Pop Pops bubbles, store Pop Pop Snotz characters in the included compartments, and use the handle like a syringe to suck up and squirt slime with this multi-purpose tool.

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  • Ages: 4+
  • Manufacturer: YULU TOYS
  • MSRP: $14.99

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FISHER-PRICE IMAGINEXT DC SUPER FRIENDS TRANSFORMING BATMOBILE R/C

Kids can use the remote control to drive the vehicle, then turn the Power Pad to watch it transform into battle mode with awesome lights, sound effects, and projectiles. Includes a Batman figure and four projectile disks.

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  • Ages: 3+
  • Manufacturer: MATTEL
  • MSRP: $79.99

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PROJEX

When it’s lights off, it’s game on with ProjeX Projecting Game Arcade. No TV necessary. Just point ProjeX at a blank wall, grab the blaster, aim and blast the targets! ProjeX lets you test your speed and skill as you blast moving targets that it projects right onto your wall! Three interchangeable image slides let you project ducks, targets or UFOs – each with its own unique sound effects! Target Pointers on both blasters help your aim. There are five different built-in games and skill levels from beginner to advanced and expert. Play solo, head-to-head or in “Co-Op Mode,” where two players team up to get the highest combined score. Just set the ProjeX game arcade base on a low table, with the projector heads aimed at the wall. The projector should be 5 feet from the wall.

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