Toy Insider Editor-in-Chief Marissa DiBartolo stopped by Studio 40 Sacramento to show off some of the year’s hottest holiday toys. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.
SPLASH AND PLAY MERMAID

Fast Facts
- Ages: 2+
- Manufacturer: MADAME ALEXANDER
- MSRP: $49.95
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FOODIE ROOS

Fast Facts
- Ages: 5+
- Manufacturer: MAYA TOYS
- MSRP: $9.99
- Full Review: Read the Full Review
SING ALONG BOOM BOX

POP POPS SNOTZ SLAMMER HAMMER

FISHER-PRICE IMAGINEXT DC SUPER FRIENDS TRANSFORMING BATMOBILE R/C

PROJEX

Fast Facts
- Ages: 6+
- Manufacturer: NSI INTERNATIONAL
- MSRP: $49.99
Bill Reese