Toy Insider Associate Editor Madeleine Buckley joined NBC 4 in Washington to show off some of the hottest new toys of the holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.

SUPER MARIO IT’S-A-ME MARIO! FIGURE

This 12-inch Mario figure has 15 points of articulation and plays more than 30 phrases and sound effects from Super Mario games. Pose Mario in five different ways to unlock game music, and lift him quickly to activate a jumping sound.

Product Facts

  • MSRP:
  • $49.99
  • Age:
  • 3+

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POKÉMON – CARRY CASE PLAYSET

Kids can discover the world of Pokémon and bring it with them wherever they go! Features a bounding boulder, treetop trap door, battle area, hidden cave, spinning whirlpool, and more. Scaled for any 2-inch Pokémon figure and easily folds up into an iconic backpack. Comes with a Pikachu figure. Other figures sold separately. Kids can…

Product Facts

  • MSRP:
  • $34.99
  • Age:
  • 4+

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5 SURPRISE MINI BRANDS SERIES 2

More than 160 brands are now miniaturized and collectible. Reveal tiny versions of Kraft Heinz favorites, including Velveeta, Miracle Whip, Jet-Puffed Marshmallows, and more. Each capsule contains four surprise mini brands and one mini shopping accessory. More than 160 brands are now miniaturized and collectible. Reveal tiny versions of Kraft Heinz favorites, including Velveeta, Miracle…

Product Facts

  • MSRP:
  • $6.99
  • Age:
  • 5+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

5 SURPRISE MINI BRANDS MINI MART

Build a mini-mart that includes a store front, shelves, a cash register, and accessories. Then, fill your shelves with 5 Surprise Mini Brands and grow your collection to expand your mart. It makes sounds as you shop and includes four mystery Mini Brands products.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 4+

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The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

JIXELZ CREATOR

Kids can use the included book of 40 design templates to make animals, objects, and more with 3,000 precision-cut micro jigsaw pieces in 20 colors. Plus, kids can draw their own designs with the pre-jixelated graph paper. Kids can use the included book of 40 design templates to make animals, objects, and more with 3,000…

Product Facts

  • MSRP:
  • $39.95
  • Age:
  • 6+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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