Looking for a sneak peak of the year’s hottest toys for the holidays? Toy Insider Senior Editor Marissa DiBartolo stopped by Mornings with Maria Bartiromo on Fox Business to talk about the toys that will be in high demand this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the holiday season, be sure to check our complete Toy Insider Holiday Gift Guide.


SCRUFF-A-LUVS (MOOSE TOYS)

  • Each Scruff‐a‐Luv comes as a matted ball of colored fur with only its eyes showing, so it’s a mystery what animal kids are rescuing! The adorable animal is revealed by washing the matted ball in water, towel drying the animal, blast drying it with a hair dryer, and brushing and styling its fur.
  • Each Scruff‐a‐Luv comes with a collar, name tag, adoption certificate, brush and hair clips.
  • Scruff‐a‐luvs can be washed over and over again. This special kind of plush allows kids to play with it in the bath, role play with it, and care for it like a real pet – the possibilities are endless!
  • Ages: 4+
  • MSRP: $19.99
  • Available: Amazon, Target

SCIENTIFIC EXPLORER VETERINARY SCIENCE (ALEX)

  • What makes your pet tick? Find out what it takes to become a Veterinary physician and the work that they preform for animals.
  • Simulate Veterinary X-ray and Sonograms with Red and Blue Lenses that reveal the insides of animals on 4 different posters.
  • Close up wounds and cuts with the soft plastic suture training skin, plastic surgical tweezers, needle and thread.
  • Create a cat anatomy poster with paper parts, mold a plaster pup and learn how to make casts for broken bones. Mix and make gelly Ticks.
  • Learn about the 4 common types of ticks and which ones can cause illness.
  • Includes 4 animal posters, red x-ray lens, blue sonogram lens, suture skin, plastic curved needle, plastic tweezer scissors, black nylon thread, cat anatomy poster with fold out sheets, dog blister mold, plaster powder, muslin fabric, gelly tick blister mold, gelatin, beaker, stir stick and instructions.
  • Ages: 6+
  • MSRP $19.99
  • Available: Amazon, Target

L.O.L. SURPRISE! EYE SPY SERIES UNDER WRAPS DOLLS (MGA ENTERTAINMENT)

  • L.O.L. Surprise eye spy under wraps includes 15 surprises: a spy glass, a secret message sticker, a surprise code, a bottle, a mystery disguise, shoes, a fashion accessory, an outfit, and L.O.L. Surprise! Eye Spy Under Wraps doll.
  • Find surprise clues with the lol surprise eye spy series spy glass.
  • Feed or bathe your lol surprise doll to discover water surprises!
  • The capsule becomes a purse carrying case and doll stand.
  • Ages: 6+
  • MSRP: $15.99
  • Available: Amazon, Target, Sears

HARRY POTTER KANO CODING KIT (KANO)

  • The Harry Potter Kano Coding Kit is a wand kids build themselves and the first-ever Wizarding World STEM product. It responds to the wand’s movements and teaches kids how to code with more than 70 step-by-step challenges inspired by the Wizarding World.
  • For the first time, kids can write code that plays with gesture control. Kano’s unique step-by-step coding software makes it easy for beginners to understand coding concepts and principles, and helps develop real coding skills. For anyone who already knows know how to code, the wand is a powerful tool to create their own art, music, apps, and games—controlled with a wave, a twirl, or a flick.
  • In the app Kano World, anyone can make, share, and play with art, music, and games made by people of all skill levels from 86 countries. With more than 200,000 members, 560,000 creations, and 54 million lines of code, Kano World is a free, creative community that lets makers see the code behind any piece of artwork, song, game, or app and tweak it to make it their own.
  • Ages: 6+
  • MSRP: $99.99
  • Available: Amazon, Best Buy, Target, and Walmart

HARRY POTTER WIZARD TRAINING WANDS (JAKKS PACIFIC)

  • Kids can now train like a wizard with the Harry Potter Wizard Training Wands.
  • There are 11 different spells for kids to learn and master using the included spell training guide.
  • The wand recognizes movement to know when kids have cast their spells. The wand provides sound feedback that the spells have been cast correctly.
  • Each wand includes five modes of play: two modes of standalone play and three modes to play with a friend. The light-up button allows them to select which mode to play.
  • The assortment includes Harry Potter’s wand, Albus Dumbledore’s wand (i.e. The Elder Wand), and Lord Voldemort’s wand.
  • Ages: 8+
  • MSRP: $24.99
  • Available: Target, Walmart

AIR HOGS SUPERNOVA (SPIN MASTER)

  • Step into the future with the Air Hogs Supernova. Kids can control Supernova with the power of their hands!
  • Kids can master more than 30 moves and nine Super Tricks, perfecting maneuvers that range from simple to complex.
  • Equipped with an intelligent on-board system, this drone has five motion sensitive sensors and an interactive LED light core that responds and reacts to your movements.
  • With a few waves of your hands, different combinations of gestures will let users perform amazing tricks.
  • Ages: 8+
  • MSRP: $39.99
  • Available: Amazon, Target, and Walmart

VOICE ORIGINALS: WHEN IN ROME (SENSIBLE OBJECT)

  • Voice Originals is the first family board game to connect Amazon’s Alexa device (sold separately) for a voice-enhanced gaming experience.
  • To play, simply set up the board, fire up the associated Alexa Skill, and you’re ready to go! Alexa teaches you how to play, keeps score, and immerses you in the world of the game.
  • When in Rome, the first title in the Voice Originals series, is a travel trivia game like none other. Turn on the smart speaker, choose a home city and then travel the world on Alexa Air!
  • As players visit new places, they’ll meet 20 real locals recorded from cities around the world who will ask questions about local customs, culture, street food, and more. Getting the answers right and nabbing elusive souvenirs earns players Explorer Points along the way.
  • With Voice Originals, Alexa acts as the tour guide, the scorekeeper, and narrates the entire gaming experience.
  • Instead of you asking Alexa the questions, the role is reversed and she now asks you a variety of trivia and multiple choice questions.
  • Ages: 13+
  • MSRP: $29.99
  • Available: Amazon

ARCADE1UP (ARCADE1UP)

  • Arcade1Up game cabinets look, feel and play just like the classic arcade games you remember.
  • These 3:4 scale Arcade Cabinets let you play seated or standing (Gaming Stool and/or Riser add-on available).
  • The classic upright cabinet design has authentic arcade controls and gameplay, such as joysticks, trackballs, buttons, and sounds.
  • The 17-inch screen features multiplayer controls and no quarters are required for play.
  • Ages: 7+
  • MSRP: $399
  • Available: Best Buy, GameStop, Walmart, FYE

About the author

Bill Reese

Bill Reese

Bill Reese is Business Operations Manager at Adventure Media & Events, where he's worked since 2014. A former editor at Playbill and graduate of SUNY–Purchase, he spends most weekends rooting for the New York Red Bulls pro soccer team and making subway systems out of Brio trains with his little boy Jonah.

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