What’s hot this holiday season? Toy Insider Senior Editor Marissa DiBartolo stopped by Good Morning Arizona on KPHO in Phoenix to talk about the year’s hottest toys that you’ll need to get before they’re all sold out. For more on the items featured in this segment, check out the product notes below, and for our complete rundown of the best gifts for the holidays, check out our complete holiday gift guide.


  • The Musical Submarine is a replica of the submarine in the Beat Bugs Netflix series.
  • The Musical Submarine plays iconic Beatles songs, including “Yellow Submarine,” “All You Need Is Love,” and “Sgt. Pepper’s Lonely Hearts Club Band,” and includes the exclusive Jasper 3-inch Fab Figure.
  • This iconic play set has colorful lights, a propeller that spins as the yellow submarine rolls, and fits up to five Beat Bugs Fab Figures inside (sold separately).
  • Beat Bugs is available on Netflix and features songs by The Beatles covered by today’s hit artists, including Sia and more!
  • Ages: 3+
  • MSRP: $29.99
  • Available: Target


  • The newest addition to the Dream World line is Barbie and her DreamHorse. This animal not only features sounds and motion, but also interacts with kids via touch and sound sensor reaction.
  • The horse can walk and turn 360 degrees or neigh and feed (toy carrots are included).
  • It nuzzles in response to touch and nods yes or no when asked a question. It also plays songs and dances.
  • Kids can brush the horse’s mane and tail with a brush while Barbie sits in the saddle.
  • Age: 3+
  • MSRP: $99.99



  • Fidget toys are all the rage this year, and Zing has multiple tactile toys for every type of fidgety kid.
  • Tumblstix is a small, weighted stick that challenges balance. Kids can test their creativity and dexterity and sharpen their focus and hand-eye coordination by rolling over the Tumblstix gently. Balance and catch the stick smoothly.
  • Zing Dama is a hybrid of KenDama and Yo-Yo, and consists of four parts: a ball, a ring, string, and an adjustable strap. Users should strap the cup firmly onto their finger and start to swing the ball in any direction.
  • Metal Chuckz are covered in ‘Metaltek’ coating, allowing for advanced tricks because they are weighted slightly heavier than Thumb Chucks. Metal Chuckz deliver challenging fun with a classy look.
  • Spinzipz are light-up fidget spinners that users hold between their index finger and thumb and flick the light to start the spin.
  • Age: 4+
  • MSRP: Starting at $7.99
  • Available: Amazon, Walmart


  • Kids can bring home an adorable baby tiger to love, play with, and care for as their own.
  • Make a noise or give a loud jungle roar and Tyler will roar back in response.
  • Kids can enjoy playtime with him using his play chicken.
  • Tyler features more than 100 sound and motion combinations with sensors on his forehead, back, and muzzle allowing him to respond to touch in fun ways.
  • Kids can pull him up close to snuggle thanks to his posable back legs, or nuzzle his cheek and he’ll respond with expressive eyes, sounds, and tail movements.
  • Ages: 4+
  • MSRP: $129.99
  • Available: Amazon, Target, Toys “R” Us, Walmart


  • Assemble an imaginative blaster with the VEX Robotics SwitchGrip Launcher. Fill your loader with ammo and perform the launcher’s signature pumping action to send projectile balls flying more than 30 feet!
  • Switchgrip features seven balls and more than 100 snap-together pieces.
  • Send paper planes soaring through the air with the VEX Robotics Crossfire Airplane Launcher. Pump the handle and watch as your paper plane astonishingly soars more than 30 feet.
  • Features more than 35 snap-together pieces and six planes.
  • Each kit teaches STEM-based construction and promotes basic engineering skills.
  • Age: 14+
  • MSRP: $19.99
  • Available: Amazon, Target, Toys R Us, Hexbug.com