Toy Insider Editor-in-Chief Ali Mierzejewski spoke with AP-TV at the Toy Insider’s 10th annual Sweet Suite event in New York City. Ali previewed some of the holiday season’s hottest toys and talked about trends in the industry. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the spring and summer, be sure to check our complete Toy Insider Spring and Summer Gift Guide.



  • With over 100 unique sounds and movements, including a special unicorn song and light up horn, this little bundle of cuteness will create unforgettable fairy-tale moments for every little dreamer in your life.
  • Kids can watch the magic come to life as Josie responds with every interactive touch.
  • Their eyes will light up with joy as they care for their new friend by riding, walking, feeding, brushing, and even dancing with her; they may even be surprised by a “sparkling” burp!
  • With two forward speed settings and one reverse speed reaching up to 4 MPH, kids can gear up for a truly enchanting ride with their favorite new pay!
  • Josie comes with a grooming brush, cupcake, flower and saddlebag.
  • Includes rechargeable 12-volt battery. Available on 10/1 at
  • Ages: 3-7
  • MSRP: $399
  • Available: Available 10/1 at


  • Kids watch their dolls bloom right before their eyes. 
  • When they add a few drops of water onto the “seeds,” they will watch as their Blume doll starts to grow out of her flower pot.
  • The doll’s unique hairstyle will emerge as it blooms. 
  • Kids can collect 22 dolls from the first collection, which includes “adorable,” “rare,” “super rare,” and one “mystical” doll.
  • Each doll has 10 surprises hidden inside each pot including an out-of-this-world hairstyle, cute accessories, mix-and-match outfits, mini friends, sticker books, and more.
  • Ages: 5+ 
  • MSRP: $9.99
  • Available: All major retailers


  • Introducing the Untamed Snake King Cobra. This sinister snake is coiled and ready to strike! 
  • Take control & attack your enemies on demand: Tap the back of your Untamed Snake’s head & your ferocious pet will lunge forward with scary hissing sounds, glowing red eyes, and an open mouth ready to chomp. 
  • Do you have what it takes to be a snake charmer? Stroke your snake’s head and his fiery eyes will turn blue. 
  • Whistle in your snake’s face and he will dance to the music. 
  • Also available as Rattlesnake.
  • Ages: 5+
  • MSRP: $14.99
  • Available: Amazon, Target, Walmart in Fall 2019


  • Get ready to make a BIG stink with the Buttheads Fart Launcher 3000. 
  • This bad boy launcher is silent but stinky, and lets you blast “real” fart smells up to 10 feet away! 
  • This launcher is best used in well-ventilated areas, or outdoors, but will not leave a lasting stank in more enclosed areas. 
  • The scent canister includes 100+ rounds of farty blasts and is made with 100% plant-based material that dissipates in minutes!
  • It’s time to REEK havoc and let ‘er rip!  
  • Refill canisters available separately.
  • Ages: 6+
  • MSRP: $19.99
  • Available: Amazon, Target, Walmart in Fall 2019