Want a sneak peak at the hottest toys of the upcoming holiday season? Toy Insider Editor-in-Chief  Marissa DiBartolo spoke with CBS Newspath at The Toy Insider’s 10th annual Sweet Suite event in New York this week and showed off some of the toys that will be hot sellers this holiday season. For more on the items featured in this segment, check out the product notes below, and for the complete rundown of the best toys of the spring and summer, be sure to check our complete Toy Insider Spring and Summer Gift Guide.


  • Combines  the “addiction” of popping bubble wrap, the satisfaction of slime, collectibles, and unboxing!
  • More than 60 varieties including rare, super rare, and special editions!
  • Pop the bubble, slime oozes out; play with the slime to see which collectible you get!
  • Great visual: with popping sound and oozing slime!
  • Pop Pops come in two varieties – the super cute Pop Pop Pets and super gross Pop Pop Snotz.
  • Each 6 pack contains two surprise figures, each 12 pack contains four surprise figures. Can be combined with Pop Pops Hammer.
  • Ages: 4+
  • MSRP: $4.99 (6-pack); $7.99 (12-pack)
  • Available: Walmart, Target


  • The Slime Slammer Hammer allows for even more smashing fun.  
  • Use it to smash the Pop Pops bubbles or take advantage of the storage compartments to store Pop Pop Snotz characters or slime.  
  • Also, the hammer handle also serves as a syringe that can suck up and squirt out slime. 
  • Pop the Pop Pops slime filled bubbles and see if you can find one of the 60 collectable gross Snotz characters. 
  • The Pop Pops Snotz Slime Slammer Hammer pack comes with the Slime Slammer Hammer, 18 slime filled bubbles with 6 hidden Snotz Characters. 
  • Ages: 4+
  • MSRP: $14.99
  • Available: Walmart, Target (both in August)


  • Your favorite Baby Shark is now available as an interactive song puppet! 
  • Move the mouth of your Baby Shark puppet to hear it “sing” the entire Baby Shark song, the global sensation with over 3.3 billion views!
  • Change the speed of the Baby Shark song by moving the mouth faster or slower…it’s singing fun for everyone! 
  • Collect all 3 characters: Baby Shark, Mommy Shark, and Daddy Shark. 
  • Ages: 3+
  • MSRP: $19.99 each
  • Available: Amazon, Target, Walmart (available at all in late August)


  • This animated baby elephant is super cute with an animated trunk that allows Juno to kiss, pick things up, make adorable trumpet sounds, and even perform special trunk tricks like helicopter.
  • Give Juno her peanut and toy mouse accessories, and she will interact and play with them.
  • With intuitive learning capabilities, Juno will grow from shy to silly through touch and play.
  • Love for Juno begins the moment you unbox her with her lifelike surprises, play, and nurturing.
  • Juno’s big animated personality makes her the perfect best friend.
  • Ages: 5+
  • MSRP: $99.99
  • Available: Fall 2019


  • Pictionary Air is the newest Pictionary experience that’s just as much fun as it is innovative. 
  • The game includes a special light-up pen tip and pairs with a Pictionary Air mobile app.
  • The gameplay is similar to the original Pictionary, except the drawer uses the light-up pen to illustrate their clue in the air.  
  • The guessing team points the in-app camera at the drawer, and their masterpiece will appear on the screen.
  • Includes the option to record the drawer’s turn for hilarious replays.
  • Age: 8+
  • MSRP: $19.99
  • Available: Fall 2019


  • Be on the lookout for the Nighttime Villains with the PJ Masks PJ Seeker! 
  • Featuring lights, sounds, and a show-inspired design, the PJ Masks PJ Seeker can fit up to four vehicles in the detachable carrier and up to three 3-inch PJ Masks figures in the cabin. 
  • Spot the Nighttime Villains in the dark with the light-up searchlight. Save the day and stop them in their tracks with the disk launcher. 
  • Kids can even trap villains in the detachable cage! 
  • With the push of a button, release the Seeker’s cabin from the carrier for a quick pursuit of escaping villains! 
  • The PJ Seeker even features a pull-out ramp and drop-down side door. The set includes one 3-inch Catboy figure and mini Cat-Car! Other PJ Masks figures sold separately. 
  • Ages: 3+
  • MSRP: $59.99
  • Available: Fall 2019


  • Crack open the fun with the Ryan’s World Super Surprise Safes. Each pack includes 5 surprise-filled safes and a sledgehammer.  
  • Kids can use the sledgehammer to smash each safe and reveal cool Ryan’s World inspired surprises, such as a Ryan figure, tattoo stickers, Red Titan light up ring, slime, and more!  
  • There are over 30 surprises to collect!  Surprises will vary, but no two packages feature the same surprise assortment. 
  •  The surprise and excitement of Ryan’s World is never-ending with the new line of Ryan’s World Toys.  
  • Bring home the Ryan’s World Super Surprise Safes and the rest of Ryan’s World Toys, inspired by Ryan ToysReview, and let your little fan bring their own creativity to life! 
  • Ages: 3+
  • MSRP: $39.99
  • Available: Walmart


  • Tic Tac Toy is the hottest kidfluencer to take over YouTube. Addy and Maya (and their parents Lucy and Jason) have entertained billions of young fans with their channel’s engaging imaginative roleplay. 
  • Their authentic love for all things cute, all things silly and all things surprises is reflected in their whimsical line of girls collectibles ready to hit toy shelves this Fall. 
  • Visit Blip Toys’ booth for the first official XOXO Friends unboxing and meet the Tic Tac Toy family! 
  • Tic Tac Toy’s XOXO Friends are packed with surprises! 
  • Follow the numbers marked on the boxes to unbox 8 different surprises hidden inside! 
  • Each XOXO Friends collectible comes with colorful wings and silly accessories that are swappable with all of the other XOXO Friends! 
  • Mix and match the wings and surprise accessories to create your favorite flying combinations! 
  • There’s 12 unique Surprise Packs to collect in Series 1!
  • Ages: 3+
  • MSRP: $3.99 (XOXO Friends Surprise Box); $9.99 (XOXO Friends Surprise Pack); $19.99 (XOXO Surprise Hugs)
  • Available: Target, Walmart (both in August)